Results 231 to 240 of about 672,505 (264)
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Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi   +2 more
exaly  

Social media and entrepreneurship research: A literature review

International Journal of Information Management, 2020
Mohammad Alamgir Hossain   +1 more
exaly  

Social media infrastructure and social media life

Diese Dissertation unternimmt eine kritische Diskursanalyse von Facebook-Gruppen als semiotische Technologie. Den theoretischen Rahmen bildet eine multimodale Perspektive auf digital-vermittelte Kommunikation, wobei der kritische Fokus darauf liegt, wie Facebook-Gruppen durch den spielerischen Gebrauch von Nutzer:innen Bedeutung als digitale ...
openaire   +1 more source

Social Media Marketing

2017
Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past.
Hollensen, Svend   +2 more
openaire   +3 more sources

Online social media fatigue and psychological wellbeing—A study of compulsive use, fear of missing out, fatigue, anxiety and depression

International Journal of Information Management, 2018
Amandeep Dhir, Puneet Kaur, Sufen Chen
exaly  

Detection and Resolution of Rumours in Social Media

ACM Computing Surveys, 2019
Arkaitz Zubiaga   +2 more
exaly  

Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

International Journal of Information Management, 2020
Sheshadri Chatterjee, Arpan Kumar Kar
exaly  

Social media analytics – Challenges in topic discovery, data collection, and data preparation

International Journal of Information Management, 2018
Stefan Stieglitz   +2 more
exaly  

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