Results 91 to 100 of about 1,282,524 (305)

A scale to measure consumer’s engagement with social media brand-related content [PDF]

, 2015
The purpose of this study is to fill the gap in the literature concerning to the measurement of consumer’s engagement with social media brand-related content (hereafter, CESBC). We introduce empirical evidence for the development and measurement of CESBC
Christodoulides, G, Dabrowski, D, Schivinski, B   +2 more
core  

Substrate Stress Relaxation Regulates Cell‐Mediated Assembly of Extracellular Matrix

Advanced Functional Materials, EarlyView.
Silicone‐based viscoelastic substrates with tunable stress relaxation reveal how matrix mechanics regulates cellular mechanosensing and cell‐mediated matrix remodelling in the stiff regime. High stress relaxation promotes assembly of fibronectin fibril‐like structures, increased nuclear localization of YAP and formation of β1 integrin‐enriched ...
Jonah L. Voigt, Jens Timmer, Elisabetta Ada Cavalcanti‐Adam   +2 more
wiley   +1 more source

BUILDING CONSUMER ENGAGEMENT IN SOCIAL MEDIA: A SYSTEMATIC LITERATURE REVIEW

Journal of Business Management and Accounting
This study aims to investigate the dimensions of customer engagement (CE) in social media and what theories and methods are employed to scrutinize CE on social media. This study systematically used the literature review of 77 articles.
Dina Mardhatilah, Azizah Omar, Elisabet Dita Septiari   +2 more
doaj   +1 more source

“We do it but they don't” unveiling the impact of differentiation-oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills [PDF]

South Asian Journal of Marketing
Purpose – This research aimed to investigate the mediating role of social media engagement in the relationship between differentiation-oriented content and purchase intentions.
Shahid Khan, Sumaira Rehman, Uzma Kashif
doaj   +1 more source

Understanding the Social Media Fandom of the Mr. Olympia Bodybuilding Show [PDF]

, 2018
The sport of bodybuilding has become one of the leading enterprises in using social media as the headlining avenue of marketing and promoting for the events they host.
Magee, Kevin
core   +1 more source

Photoswitching Conduction in Framework Materials

Advanced Functional Materials, EarlyView.
This mini‐review summarizes recent advances in state‐of‐the‐art proton and electron conduction in framework materials that can be remotely and reversibly switched on and off by light. It discusses the various photoswitching conduction mechanisms and the strategies employed to enhance photoswitched conductivity.
Helmy Pacheco Hernandez, Stefan Hecht, Wolfgang Wenzel, Lars Heinke, Mariana Kozlowska   +4 more
wiley   +1 more source

Toward an Employee Communication Mediation Model: Exploring the Effects of Social Media Engagement on Employee–Organization Relationships and Advocacy

International Journal of Communication, 2022
Grounded in the framework of the communication mediation model, this study examined the impacts of employees’ organizational identification and social media engagement on their relationships with their organization and advocacy behavior through a ...
Yuan Wang, Yang Cheng, William J. Gonzenbach   +2 more
doaj  

Increasing IPE Awareness through Social Media and Leveraging Visual Content [PDF]

, 2016
Background: Social networking is the most popular online activity and increasingly where students, health professionals, and patients get information[i].
Sherburne, BS, Abigail, Sicks, EdM, Shoshana   +1 more
core   +1 more source

Smart, Bio‐Inspired Polymers and Bio‐Based Molecules Modified by Zwitterionic Motifs to Design Next‐Generation Materials for Medical Applications

Advanced Functional Materials, EarlyView.
Bio‐based and (semi‐)synthetic zwitterion‐modified novel materials and fully synthetic next‐generation alternatives show the importance of material design for different biomedical applications. The zwitterionic character affects the physiochemical behavior of the material and deepens the understanding of chemical interaction mechanisms within the ...
Theresa M. Lutz, Jonas De Breuck, Sahar Salehi, Meike N. Leiske   +3 more
wiley   +1 more source

The Relationship Between Influencer Engagement in Improving Marketing Performance Through Instagram Social Media as Mediating Variable

Almana: Jurnal Manajemen dan Bisnis
Influencer engagement through Instagram social media is becoming increasingly popular as a marketing strategy by MSMEs.This study aims to analyze the relationship between influencer engagement in improving marketing performance, with Instagram social ...
Welly Surjono
doaj   +1 more source