Results 331 to 340 of about 1,871,073 (363)

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Asia Pacific Journal of Marketing and Logistics, 2020
PurposeThis paper investigates the impact of social-media marketing elements, namely entertainment, customisation, interaction, electronic word-of-mouth (EWOM) and trendiness, on consumer–brand engagement and brand knowledge.Design/methodology ...
M. Cheung, Guilherme D. Pires, Philip J. Rosenberger   +2 more
semanticscholar   +1 more source

Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Australasian Marketing Journal
Firms regularly call on multiple social media communication tactics (e.g. influencers, user-generated content and brand messages) to interact with their customers.
Ashish Kumar, Daniel Rayne, J. Salo, Ching Sophia Yiu   +3 more
semanticscholar   +1 more source

Social Media und Social-Media-Marketing

2018
In diesem Kapitel wird aufgezeigt, was unter Social-Media zu verstehen ist und warum viele Unternehmen ihr Engagement im Social-Media-Marketing verstarken sollten. Diese Ausfuhrung basieren auf meinem Werk „Praxisorientiertes Online-Marketing, 2018“.
openaire   +1 more source

Social Media Marketing

2020
Social media platforms are effective tools that business leaders can use in order to build and sustain relationships with present and potential customers. The key to attracting customers is to establish a feasible social media marketing plan that enables business leaders to generate content that is beneficial to its agency and the consumer. There are a
openaire   +1 more source

Social Media-Marketing

2016
Alexandra Köhler, Mirko Gründer
openaire   +2 more sources

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

, 2012
Angella J. Kim, E. Ko
semanticscholar   +1 more source

Social-Media-Marketing

2012
Solomon, Michael, Tuten, Tracy
  +5 more sources

American Cancer Society nutrition and physical activity guideline for cancer survivors

Ca-A Cancer Journal for Clinicians, 2022
Cheryl L Rock, Cynthia A Thomson, Marian L Neuhouser   +2 more
exaly  

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

, 2012
Lisette de Vries, S. Gensler, P. Leeflang   +2 more
semanticscholar   +1 more source

Social Media Marketing and Social Marketing

2021
openaire   +1 more source