Results 31 to 40 of about 18,261,998 (301)

An Interaction Effect of Consumption Values on Brand Commitment

Maketingu Janaru, 2021
The purpose of this study was to show an interaction effect between the dimensions of consumption values on brand commitment. Previous studies have examined the relationship between each dimension of consumption values and purchasing attitude and ...
Susumu Harada, Koki Matsumura, Hiroyasu Furukawa   +2 more
doaj   +1 more source

Value Co-Creation in Social Marketing: Functional or Fanciful? [PDF]

, 2013
Purpose - Value co-creation thinking is reshaping the understanding of markets and marketing and presents a significant opportunity to develop the theory and practice of social marketing.
Domegan, Christine, Collins, Katie, McHugh, Patricia, Hughes, Tim, Stead, Martine   +4 more
core   +1 more source

Implication of Digital Marketing in the Supply Chain Finance of the Beverage Industry

International Journal of Financial Studies
This paper investigates the role of digital marketing signals as alternative data for understanding financial and operational dynamics in the beverage supply chain. Drawing on web analytics covering multiple actors across a five-month horizon, we analyze
Nikolaos T. Giannakopoulos, Damianos P. Sakas, Kanellos Toudas, Panagiotis Karountzos   +3 more
doaj   +1 more source

A neurocognitive mechanism for increased cooperation during group formation

Communications Psychology
How do group size changes influence cooperation within groups? To examine this question, we performed a dynamic, network-based prisoner’s dilemma experiment with fMRI.
Wojciech Zajkowski, Ryan P. Badman, Masahiko Haruno, Rei Akaishi   +3 more
doaj   +1 more source

The Sources of Knowledge of the Economic and Social Value in Sport Industry Research: A Co-citation Analysis

Frontiers in Psychology, 2020
The aim of this article is to map the intellectual structure of scholarship on economic and social value in the sport industry. Given that bibliometric techniques are specially appropriate for identifying the intellectual structures of a field of ...
Jose Torres-Pruñonosa, Miquel Angel Plaza-Navas, Francisco Díez-Martín, Camilo Prado-Roman   +3 more
doaj   +1 more source

Evaluating the impact of experience value promotes user voice toward social media: Value co-creation perspective

Frontiers in Psychology, 2022
Experience value is positively associated with user voice toward social media, but existing research lacks an examination of its mechanisms of action. Based on value co-creation theory, this paper explores the relationship between experience value (i.e.,
Wanying Zhu, Zhounan Huangfu, Zhounan Huangfu, Di Xu, Xiuping Wang, Ziang Yang   +5 more
doaj   +1 more source

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

Social layers of customer-to-customer value co-creation [PDF]

, 2013
Purpose – Approached from the Customer-Dominant [C-D] logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers’ social sphere.
Rihova, Ivana, Buhalis, Dimitrios, Moital, Miguel, Miguel Moital, Mary Beth Gouthro, Dimitrios Buhalis, Gouthro, Mary-Beth, Gouthro, Mary Beth, Ivana Rihova   +8 more
core   +1 more source

Digital Innovation Through Behavioural Analytics: Evidence from Acquisition Channels and Engagement in Global Cruise Firms

Information
Digital transformation has reshaped how cruise firms acquire, engage and retain customers. However, existing research rarely integrates these behavioural dimensions within a unified analytical framework.
Dimitrios P. Reklitis, Nikolaos T. Giannakopoulos, Marina C. Terzi, Damianos P. Sakas, Stylianos K. Tountas, Nikos Kanellos, Panagiotis Reklitis   +6 more
doaj   +1 more source

The Economic and Social Value of Science and Technology Parks. The Case of Tecnocampus

Frontiers in Psychology, 2020
This article aims to measure both the economic and social value of Tecnocampus, a Science and Technology Park in its region of influence (Mataró city in the Maresme region of Catalonia, Spain).
Jose Torres-Pruñonosa, Josep Maria Raya, Roberto Dopeso-Fernández   +2 more
doaj   +1 more source