Results 191 to 200 of about 18,795,402 (338)

Deconstructing Menvertising Stereotypes: A Systematic Review, Research Agenda and Practical Implications

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel   +3 more
wiley   +1 more source

Mental and Physical Humanlikeness in Artificial Intelligence Influencers: Effects on Humanness, Eeriness, and Consumer Responses

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Artificial intelligence (AI) influencers, nonhuman characters powered by AI, have garnered a significant following on social media in recent years. Through two between‐subjects online experiments (n = 957), this study investigates the impact of AI influencers' appearance realism and self‐disclosure on consumer perceptions (humanness and ...
Terry Haekyung Kim, Hyunjoo Im
wiley   +1 more source

A Content Analysis of the Mentions of Barriers to the Dissemination of Information Technologies in Russian Print Media

open access: yesСоциология власти
This article presents the results of a content analysis of articles in Russian print media devoted to the topic of information technology. Specifically, the authors focus on analyzing the topic of the barriers (risks, threats) mentioned in these articles.
Olga S. Logunova, Nikolay I. Rudenko
doaj  

Early‐Stage Entrepreneurial Creativity: A Qualitative Study

open access: yesCanadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, EarlyView.
ABSTRACT The creative process has long sparked debate over which types of relationships fuel it most effectively. Taking an interpretive interactionist perspective, we carry out a qualitative study of 30 technology entrepreneurs and 11 members of their “inner circle,” uncovering how friends and family serve a critical role in the creative process ...
Jessica Ruth Lenore Good
wiley   +1 more source

SOCIOLOGICAL RESEARCH: THE INFLUENCE OF TELEGRAM CHANNELS ON PUBLIC OPINION

open access: bronze
Tatiana Yepremyan   +3 more
openalex   +1 more source

A Cross‐Cultural and Developmental Investigation of the Association Between Color and Temperature

open access: yesColor Research &Application, EarlyView.
ABSTRACT The perception of colors involves many contexts in which human beings develop connections. Colors and temperatures are seemingly unrelated concepts, yet our brains have created ways of linking them. According to the literature, primarily from Western cultures, colors such as red and yellow are typically associated with warmth, whereas blue is ...
Ndeye Meissa Koura Sow   +7 more
wiley   +1 more source

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