Results 11 to 20 of about 382 (121)

Content analysis of food advertisements on Iran broadcasting television channels [PDF]

Journal of Family Medicine and Primary Care
Background: Most advertised foods are cariogenic. Analyzing the content of ads can provide essential perspectives on characteristics of ads and assist in reducing the cariogenic food advertisements, consequently improving oral health. This study aimed to
Zahra Mohammadzadeh, Taraneh Movahhed, Bahareh Sanaee, Mohammad Salari   +3 more
doaj   +2 more sources

Measuring Soft-Sell Versus Hard-Sell Advertising Appeals [PDF]

Journal of Advertising, 2010
The terms "soft sell" and "hard sell" are well known to advertising scholars and practitioners. Despite widespread use of these terms, generally accepted definitions do not exist. Attempts to measure soft-sell and hard-sell appeals have typically been unsophisticated, relying on a single item that classifies an ad into one category or the other.
Okazaki, Shintaro., Mueller, Barbara., Taylor, Charles.   +2 more
  +7 more sources

Hypervideo as a tool for interactive advertising

Communication & Society (Formerly Comunicación y Sociedad)
The hypervideo is a selective, user-to-document, and external-exploratory interactive artefact characterised by a video backbone and clickable areas within that allow access to the desired information.
María-J. Ortiz, José-A. Moya
doaj   +1 more source

Academic misconduct appeal services in China: Platform logics, self‐platformization and implications for integrity education

British Educational Research Journal, EarlyView.
Abstract Academic misconduct appeal services have quietly emerged within China's education marketplace, with commercial agencies promoting themselves on social media to assist international students facing misconduct hearings. While existing research on academic integrity has emphasized prevention and detection, far less attention has been paid to what
Gengyan Tang, Sarah Elaine Eaton, Wei Cai   +2 more
wiley   +1 more source

The Impact of Soft-Sell Appeal in TikTok on the Attitude towards the Ads

WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
This research analyses the impact of soft-sell advertising dimensions (image, feeling, and implicitness) on TikTok’s viewers’ purchase intentions through a positive attitude toward the ads. While many studies about soft-sell appeals, this research adds external validity to those studies by using the Stimulus-Organism-Response (SOR) framework in the ...
Flavegi Monesa, Evi Rinawati Simanjuntak
openaire   +1 more source

The Fast, the Steady and the Tenacious: Funding Pathways for Circular Start‐Ups

Business Strategy and the Environment, EarlyView.
ABSTRACT Circular start‐ups (CSUs) are critical for unlocking the circular economy, yet they face persistent barriers in accessing finance. Despite growing interest from policymakers and financing institutions, little empirical evidence explains how these ventures pursue and secure funding.
Pilar Mejía‐Vélez, Wim Van Opstal, Christina Bidmon, Saskia Manshoven, Julian Kirchherr   +4 more
wiley   +1 more source

From Awareness to Action: Consumer Behaviour, Attitudes and Business Strategy in Sustainable and Circular Electronic Devices

Business Strategy and the Environment, EarlyView.
ABSTRACT Technological change and the increasing use of electronic devices have made electronic waste one of the fastest‐growing waste streams worldwide, posing significant environmental and social challenges. Thus, understanding consumer behaviour regarding the purchase, use and disposal of electronic products is key to developing effective circular ...
Idiano D'Adamo, Steven De Meester, Simone Di Leo, Massimo Gastaldi, Domiziana Lunadei   +4 more
wiley   +1 more source

ESG Ratings and Firms' Engagement in Global Innovation Ecosystems: Implications for Green Innovation Capacity

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The increasing salience of climate change has intensified attention to the roe of ESG ratings in shaping firms' green innovation. We examine the link between ESG performance and green innovation, highlighting the role of participation in global innovation networks.
Miaomiao Tao, David Roubaud, Mingzhi Zhang, Qianli Ma   +3 more
wiley   +1 more source

Towards climate‐conscious corporate restructuring: A comparative exploration of English and Bhutanese legal frameworks

International Insolvency Review, EarlyView.
Abstract This paper conducts a comparative legal analysis of corporate restructuring frameworks in England and Bhutan, examining their capacity to integrate climate variability considerations and promote sustainable business practices. It discusses the procedural mechanisms for restructuring financially distressed enterprises available under the law of
Eugenio Vaccari, Migmar Lham
wiley   +1 more source

The Bazaar as a Model for Knowledge Work

Knowledge and Process Management, EarlyView.
ABSTRACT This paper presents fieldwork that extends existing metaphors of knowledge work as a process shaped by hierarchical or market forces. A qualitative, ethnographic study of six knowledge‐intensive businesses in two countries identifies striking parallels with the Middle Eastern bazaar in contrast to Western impersonal markets and hierarchies. We
Reed Elliot Nelson, Andrew B. Hargadon, José Osvaldo De Sordi   +2 more
wiley   +1 more source