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The Soft Power of War

2007
This book, which was originally published as a Special Issue of Journal of Language & Politics 4:1 (2005), takes the war in Iraq as an exemplary case through which to demonstrate the changing nature of contemporary power. The book convincingly argues that the effective study of international politics depends today upon our understanding of the ...
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Software for Soft Power

2013
According to the National Association of Software and Services Companies (NASSCOM), India’s best-known industry association, the IT industry “has played a significant role in transforming India’s image from a slow moving bureaucratic economy to a land of innovative entrepreneurs and a global player in providing world class technology solutions and ...
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Exporting Soft Power

2015
The focus of this chapter is on foreign policy. The ‘liberal’ conservative approach of the coalition government is characterised by a ‘soft’ rather than ‘hard’ approach, seeking to spread influence abroad via international aid and cultural programmes rather than through military intervention.
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India as Soft Power

2019
Increasingly, India’s soft power is being acknowledged in academic as well as journalistic discourses. For instance, Deputy International Editor at Time magazine, Indian-American journalist Bobby Ghosh lyrically penned his personal account how he saved his life by referring to Bollywood star Shammi Kapoor when a gun-totting Saddam Hussain loyalist was ...
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Hard and Soft Power

2014
Management of uncertainty is central to strategy, with a struggle for freedom of action at its essence.1 Success is inconceivable without the ability to tolerate uncertainty from the outset and during the implementation. It is a dictum not to invest in things one does not understand.
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Identifying Sports Diplomacy Resources as Soft Power Tools

Place Branding and Public Diplomacy, 2019
Kambiz Abdi   +4 more
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