Results 191 to 200 of about 463,837 (262)

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

Advancing European Plant Variety Registration: Data‐Driven Insights and Stakeholder Perspectives

open access: yesAgribusiness, EarlyView.
ABSTRACT Efficient plant variety registration is crucial for fostering innovation in the European Union, yet the current regulatory framework is complex and faces calls for reform. This study provides data‐driven evidence to inform the ongoing legislative debate by employing a mixed‐methods approach.
Sergio Urioste Daza   +2 more
wiley   +1 more source

Cultivation practices and soil water storage effects on grain yield and quality of winter wheat in the Loess Plateau, China. [PDF]

open access: yesFront Plant Sci
Ding P   +10 more
europepmc   +1 more source

Tissue Paper-Based Hydrogels for Soil Water Maintenance and Nitrogen Release. [PDF]

open access: yesGels
Kuneski AC   +5 more
europepmc   +1 more source

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