Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Celebrating Moises A. Carreon: Special Edition Tribute to an Innovator in Membranes and Materials Science Research. [PDF]
Membranes (Basel)Venna SR.
europepmc +1 more source
Can ISO/IEC 17025 serve as a tool to prevent scientific fraud in chemical research laboratories?
The Canadian Journal of Chemical Engineering, EarlyView.Abstract Scientific fraud has been documented across multiple disciplines, and chemistry is no exception. Recent studies indicate that contamination of materials, methodological errors, and unreliable data, results, or analyses account for over 25% of retracted publications.
Flor Monica Gutierrez‐Alcantara
wiley +1 more source
Acupuncture and Pregnancy Special Edition: Part I. [PDF]
Med Acupunct, 2019 Niemtzow RC.
europepmc +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT The fashion industry plays a key role towards global sustainability goals, yet remains among the most sustainability‐impacting sectors. Since 2020, several disruptions—including the Covid‐19 pandemic, geopolitical instability, and ambitious sustainability policies—have dramatically reshaped how consumers interact with fashion. In response, the
Chiara Marinelli
wiley +1 more source
Sustainability Disclosure and External Assurance of Reports in the Italian Agrifood Sector
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT The European Union introduced the Corporate Sustainability Reporting Directive (CSRD) with the aim of aligning the “walk”—the implementation of substantive sustainability practices—and the “talk”—their representation in sustainability reporting.
Andrea Caccialanza +2 more
wiley +1 more source
Comment from the Enhancing Burn Rehabilitation Special Edition Editors on "Fractional CO<sub>2</sub> Laser for Pediatric Hypertrophic Scars: Lessons Learned from a Prematurely Terminated Split-Scar Trial". [PDF]
Eur Burn JEdgar DW +4 more
europepmc +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Public organisations often experience a discrepancy between improvements in technical efficiency and stakeholders' perceptions of integrity and performance. This study analyses the mechanisms that may underlie this efficiency–perception discrepancy in Spanish Defence Delegations during 2020–2023.
José Solana‐Ibáñez +1 more
wiley +1 more source
Empowering teachers and fostering pupil climate action in Welsh primary schools
The Curriculum Journal, EarlyView.Abstract The Curriculum for Wales intends to help students understand and address climate change, but relies on teachers' knowledge and implementation thereof. This article focuses on “The Lifecycle of My Clothes”, a unit of work (UoW) developed by academics and practitioners. The UoW aimed to increase students' awareness of the environmental impact of
Jennifer A. Rudd +2 more
wiley +1 more source