Results 261 to 270 of about 577,044 (323)

Correction to "The Role of Host Cell Glycans on Virus Infectivity: The SARS-CoV-2 Case". [PDF]

Adv Sci (Weinh)
europepmc   +1 more source

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CSR in sport sponsorship consumers' perceptions of a sponsoring brand's CSR

, 2020
The purpose of this paper is to investigate the link between sponsorship of professional sport teams and consumers' socially responsible perceptions of a sponsoring brand. More specifically, this research investigates if sponsorship of professional sport
A. Demirel
semanticscholar   +1 more source

To Sponsor or Not to Sponsor: Sponsored Search Auctions with Organic Links [PDF]

SSRN Electronic Journal, 2013
Sponsored search advertisements are an essential component of e-marketing strategies and a substantial source of revenue for search engines. Most sponsored ads are sold through keyword auctions. We analyze a game-theoretic model to explore the impact of organic links (links generated by the search engine algorithm) on firms' ’bidding strategies in ...
Michael Arnold, Eric Darmon, Thierry Penard   +2 more
openaire   +2 more sources

Mapping the perceptions and antecedents of football fans’ co-creation behaviours with sponsoring brands: a pan-cultural study of the European leagues

Journal of Marketing Management, 2018
To date, research on football fans and co-creation has been limited. Prior research, through the lens of service-dominant logic, has conceptualised fans as active, commanding and critical influencers, revealing complex, multifaceted and developing co ...
Robert Thomas
semanticscholar   +1 more source

Sponsoring Mobile Data: Analyzing the Impact on Internet Stakeholders

IEEE/ACM Transactions on Networking, 2018
As demand for mobile data increases, end users increasingly need to pay more for consuming data. Sponsored data is a new pricing model that allows content providers (CPs) to subsidize some of this cost. It potentially offers benefits to multiple Internet
Carlee Joe-Wong, S. Sen, Sangtae Ha
semanticscholar   +1 more source

Effects of the spectator's emotional attachment to esports players on the sponsoring brand

Academia : Revista Latinoamericana de Administración
PurposeThe purpose of this study is to understand whether the spectator’s emotional attachment to esports’ players is key for the sponsoring brand’s outcomes. A theoretical model based on the attachment, social influence and brand communities’ literature
Fernando Navarro-Lucena, S. Molinillo, Rafael Anaya‐Sánchez   +2 more
semanticscholar   +1 more source