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Sport, sponsors, and sponsor fit
2019In this chapter, we compare the ways in which women athletes are represented in the media coverage of the Youth Olympic Games (YOG) and the Olympic Games (OG) and discuss how these presentations are positive for the sponsors of the female athletes. We focused on two sports—cross-country skiing and handball. We collected and examined 867 articles from 4
Elsa Kristiansen +2 more
openaire +1 more source
International Journal of Sport Finance, 2012
This study analyzes the effect of sponsorship announcements on the firm value of sponsoring firms by investigating whether sponsorship announcements have an influence on abnormal returns on share prices.
Matthias Reiser, C. Breuer, P. Wicker
semanticscholar +1 more source
This study analyzes the effect of sponsorship announcements on the firm value of sponsoring firms by investigating whether sponsorship announcements have an influence on abnormal returns on share prices.
Matthias Reiser, C. Breuer, P. Wicker
semanticscholar +1 more source
Sponsoring of professional cycling: what does it mean for stock prices?
, 2018Morten Halsteinli Drivdal +2 more
semanticscholar +1 more source
Concurrent sponsorship: implications for sponsoring brands and sponsored property
, 2018A. Yousaf, A. Mishra, Anil K. Gupta
semanticscholar +1 more source