Results 281 to 290 of about 493,609 (335)
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Journal of global sport management, 2020
Traditional sport organizations and their sponsors are beginning to embrace esports, but the effectiveness of non-endemic sponsorships in esports remains uncertain.
Marcel Huettermann +3 more
semanticscholar +1 more source
Traditional sport organizations and their sponsors are beginning to embrace esports, but the effectiveness of non-endemic sponsorships in esports remains uncertain.
Marcel Huettermann +3 more
semanticscholar +1 more source
Are sports sponsorship announcements good news for shareholders? A meta-analysis
, 2021The number of studies on the marketing–finance interface has escalated in response to increased interest in the value of marketing investments, such as sports sponsorship.
Kamran Eshghi
semanticscholar +1 more source
Not just intentions: predicting actual purchase behavior in sport sponsorship context
Sport, Business and Management: An International Journal, 2021PurposeThe scope of this study was to underline the specific aspects of positive consumer attitude and behavior related to sports sponsorship. In more detail, the purpose of this study was to establish a comprehensive sponsorship framework integrating ...
K. Koronios +3 more
semanticscholar +1 more source
Are you with us or against us? The role of threat and anger in sport sponsorship
, 2021Identification with a sports team can represent an important component of a person's self-concept. Through sponsorship, brands attempt to leverage their affiliation with sports teams to transfer positive associations from the property to the brand ...
C. Bee, Jesse S. King, Jason Stornelli
semanticscholar +1 more source
, 2020
In view of the burgeoning innovation in marketing practices on social media, the need to understand how consumers react to these practices is also on the rise.
Chen Lou, Wenjuan Ma, Yang Feng
semanticscholar +1 more source
In view of the burgeoning innovation in marketing practices on social media, the need to understand how consumers react to these practices is also on the rise.
Chen Lou, Wenjuan Ma, Yang Feng
semanticscholar +1 more source
Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
, 2021This research draws on signaling theory to investigate the impact of corporate sponsorship of nonprofits on consumer prosocial behavior. Across two experiments, the authors examine how information about the sponsorship engagement of a nonprofit ...
Iris Goh, R. Pappu, P. M. Chien
semanticscholar +1 more source
World's Poultry Science Journal, 2011 LOCOG, headed by the charismatic Lord Sebastian Coe, have raised £600m in sponsorship revenue from 26 corporate backers for the London 2012 Games. No doubt, corporations are still seduced by the opportunity to bask in the reflected glory of the Gold ...
Elesa Argent
openaire +4 more sources
Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form
Journal of Political Marketing, 2020Although commonly associated with commercial organizations utilizing it as a form of marketing communication, sponsorship has become an increasingly political activity.
S. Chadwick, P. Widdop, N. Burton
semanticscholar +1 more source
The Effect of Sponsorship Disclosure in YouTube Product Reviews
Journal of Current Issues & Research in Advertising, 2020Facing the rising trend of sponsored product reviews posted on social media, government regulatory agencies have published industry guidelines requiring disclosure of sponsorship in social media product reviews.
Alexander Pfeuffer +3 more
semanticscholar +1 more source
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects
, 2020A crucial component of many marketing programs, sponsorship has not always received the same research attention as other tactical marketing levers. Although research has been conducted to fill that gap in recent years, we lack a comprehensive, rigorous ...
Lane T. Wakefield +2 more
semanticscholar +1 more source