Results 41 to 50 of about 1,472 (259)

Efficient dynamic task offloading and resource allocation in UAV-assisted MEC for large sport event

open access: yesScientific Reports
With the rapid development of Internet of Things (IoT) technology, the people’s demand for the viewing experience of large-scale sport events is increasing.
Chen Peng, Qiqi Wang, Desheng Zhang
doaj   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre   +2 more
wiley   +1 more source

SPORTS JOURNALISM AND MEDIA RESEARCH [PDF]

open access: yesSport Mont, 2008
Communicology theoreticians, sociologists, and sports experts strive to explain significance of sport, power and influence of media (TV in particular) and sports journalism through analysis of media and viewers.
Velizar Sredanović
doaj  

PENDAMPINGAN DAN PENGEMBANGAN LITERASI UNTUK SUPORTER SEPAKBOLA MELALUI JURNALISME SEPAKBOLA

open access: yesWarta LPM, 2019
Football and journalism are two domains that are closely interrelated. Football sports news developed in various media platform, such as printed, electronic and online media.
Fajar Junaedi, Filosa Gita Sukmono
doaj   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari   +3 more
wiley   +1 more source

Welcome to the Journal of Amateur Sport!

open access: yesJournal of Amateur Sport, 2015
<p>We hope you enjoy the second issue of the Journal of Amateur Sport (JAS)! We are quite excited by the wide-range of articles in the issue and believe there is “something” for everyone in the pages that follow. In the coming months, we will release our first special issue guest edited by Drs. Kyle Bunds and Joshua Newman. Please keep an eye out
openaire   +4 more sources

Supporting the Shift: Professional Development for Alternative Grading Practices

open access: yesNew Directions for Community Colleges, EarlyView.
ABSTRACT Alternative grading (e.g., contract grading, ungrading, specifications grading) practices have emerged as a promising approach to enhance student success, improve students’ sense of belonging, and make higher education more accessible. This study explores the challenges faced by community college faculty when implementing alternative grading ...
Breana Bayraktar, J. Indigo Eriksen
wiley   +1 more source

SPORTS JOURNALISM

open access: yes
Abstract: This article covers sports journalism and its peculiarities. Within the framework of the study, stages, genres and methods of development of sports journalism are analyzed. The role and importance of sports journalism in society has also been examined. The results of the study show that sports journalism is an important component of the media
James R. Schaffer   +3 more
openaire   +2 more sources

Mapping the US Bridgebuilding Field: Situating Organizations in the Ecosystem of Social Change

open access: yesConflict Resolution Quarterly, EarlyView.
ABSTRACT This article explores the ecosystem of bridge‐building initiatives in the United States. Drawing on an original database of 223 organizations, interviews with 7 staff across 6 organizations, and a literature review related to bridge‐building, polarization, and collective action, we first describe the range of existing initiatives and their ...
Gabrielle Mathews, Karen Ross
wiley   +1 more source

The Nordic Story

open access: yesMedia and Communication
Nordic cultural and communications studies have long been crucial contributors to numerous fields. Readers of Media and Communication are fortunate to have expert guides for this thematic issue on Sports Journalists as Agents of Change: Shifting ...
Toby Miller
doaj   +1 more source

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