Results 1 to 10 of about 1,041,745 (306)
Analysis of the Sport Situation in the Municipality of Vouzela [PDF]
Revista Intercontinental de Gestão Desportiva, 2021 Introduction: Understanding the sport situation in a given context is the first step to discover and analyze its “state of the art”, at a given moment. This momentary “photograph” should enable the organization, to be situated in the present and, at the ...
António Manuel Azevedo +2 more
doaj +1 more source
Professional Athletes’ Visual Self-Presentation Strategies: An Investigation on Instagram
Pamukkale Spor Bilimleri Dergisi, 2023 The purpose of this study was to determine how professional athletes in different branches perform their visual self-presentation on Instagram, a social media platform. Embedded design, one of the mixed methods, examined 24 professional athletes.
Pelin Gönkek, R. Timuçin Gençer
doaj +1 more source
The Impact of Cultural Intelligence on the Management of Multicultural Sports Organizations: A Comparative Analysis between Romania and France [PDF]
Revista de Management Comparat International, 2021 In an increasingly globalized world, sport has become a promoter of multiculturalism and sports teams can be considered true multinational organizations.
Daniel LOVIN +2 more
doaj +1 more source
UNDERSTANDING THE DIMENSIONS OF ATHLETE BRAND AUTHENTICITY
Pensar en Movimiento, 2021 The management of an athlete brand is challengingdue to the complex nature of athlete career and life. Striving to maintain brand authenticity will promote long-term sustainability of the brand.
Ali Hasaan, Mücahit Fişne
doaj +1 more source
Spor Bilimleri Araştırmaları Dergisi, 2022 Sports Management is one of the most important areas of the sport industry and covers many different areas. In any institution, manager/s involved in a private sector or public institutions may have difficulties making a right decision in favour of their
Davut Atılgan, Turgut Kaplan
doaj +1 more source
Role of Intellectual Property Rights in Developing Brand Equity of Iranian Sport Products [PDF]
Sports Business Journal, 2022 Purpose: This study aimed to investigate the role of intellectual property rights in developing brand equity in Iranian sporting goods.Methodology: With the descriptive-survey research method and structural equation approach, statistical data were ...
Abbas Nazarian Madavani +2 more
doaj +1 more source
Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran [PDF]
Research in Sport Management and Marketing, 2023 Purpose: this study is to design a marketing model for the Iranian Wrestling Federation. This research has been done quantitatively and using structural equation modeling.Method: The researcher-made questionnaire of 79 questions was used to conduct the ...
Mohammad Mohammad Ali Pour +3 more
doaj +1 more source
Consumption of the National Basketball Association in Brazil: the motives of distant fans
Motriz: Revista de Educacao Fisica, 2021 Aim: This study aimed to analyze, through games, the motives for the consumption of the National Basketball Association (NBA) by Brazilian fans and the influence on the consumption intentions of these fans. Methods: The study has a quantitative approach
Yves Miranda +4 more
doaj +1 more source
The Impact of New Information and Technologies on Attracting Customers to Sports Venues [PDF]
International Journal of Digital Content Management, 2022 Purpose: The purpose of conducting research was the effect of information and new technologies in attracting customers to sports venues in Kermanshah province.Method: According to the official statistics of the medical board, about 40,000 people are ...
Mohammad saeid Kiani, Leila Nazari
doaj +1 more source
ENTREPRENEURSHIP IN SPORTS INDUSTRY: DIRECTIONS, INNOVATIONS AND SUPPORT
Стратегические решения и риск-менеджмент, 2022 Within the framework of this article, the authors analyze the following areas of entrepreneurial activity in sports industry: sports and health services, including fitness clubs, sports clubs, schools and academies; managing the competitions (leagues ...
V. A. Lednev, I. V. Solntsev
doaj +1 more source