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Key Engineering Materials, 2018 The study specifies the sports clothing wearer comfort requirements for sportswear. Two essential components of comfort are considered – physiological and physical comfort. Comfort level for non-professional sportswear has been determined analysing the thermophysiological comfort, as well as the level of physical comfort.
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Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear
Journal of Business Research, 2016Abstract The purpose of this study is to examine the antecedent factors of consumers' purchase intention and willingness to pay for sportswear brands. Also, the study examines the moderating role of not only the luxury status of sportswear brands (i.e., luxury vs.
Choong Hoon Lim, Yunjae Cheong
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Rapid prototyping of high performance sportswear
Procedia Engineering, 2012 The athlete outfit plays a vital role in wide range of sports especially in high speed sports including cycling, skiing, bobsleigh, sprint, speed skating and swimming as small time margins in those sports makes a difference between the winner and loser ...
Harun Chowdhury, Firoz Alam
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Exploring the personality of sportswear brands [PDF]
Sport, Business and Management, 2014 Purpose – The purpose of this paper is to identify the personalities that are associated with sportswear brands and tests the applicability of Aaker’s brand personality framework in the context of sportswear brands.Design/methodology/approach – This ...
Xiao Tong, Jin Su
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The Study of Dependence on Sportswear and the Effects of Wearing Sportswear
Journal of the Korean society of clothing and textiles, 2015Abstract When enjoying sports activities with friends or others, sportswear has symbolic meanings to express andexpect self-concept. Sports players sometimes have trouble when they feel embarrassed by their low skillsor care about other people too much.
Soozin Park, Minyoung Ahn, Yuri Lee
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2011 International Conference on Future Computer Science and Education, 2011
Smart sportswear has been widely used in professional sports, while the technology is still in development. This article illustrates the main working principles of e-sportswear and offers a glimpse at some of its manufacturers for the present, offering some information about the challenges this industry is facing.
Li Yanfen, Hu Pu
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Smart sportswear has been widely used in professional sports, while the technology is still in development. This article illustrates the main working principles of e-sportswear and offers a glimpse at some of its manufacturers for the present, offering some information about the challenges this industry is facing.
Li Yanfen, Hu Pu
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Brand personality and brand equity: evidence from the sportswear industry [PDF]
Journal of Product and Brand Management, 2015 Purpose– This paper aims to explore the personalities of sportswear brands and their relationship to brand equity using Aaker’s methodology in the context of sportswear brands.Design/methodology/approach– This paper used Aaker’s brand personality ...
Jin Su, Xiao Tong
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Moisture Management of Sportswear Materials
Tekstil : časopis za tekstilnu tehnologiju i konfekciju, 2022: Materials used in the manufacture of sportswear should be able to maintain heat balance and have adequate moisture management to respond to intense sweating during sport activity. Previous studies have shown that a professional football player sweats 2193 +/- 365 ml during a game.
Tarbuk, Anita +2 more
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Active Sportswear for Older Consumers
2020The aging process determines significant alternations of different natures that lead to decreased physical or mental capacity to varying degrees, compromising their ability to exercise. Physical activity, as well as sports activity, regardless of the intensity with which it is practiced, is a psychophysiological need, which in addition to maintaining ...
Laura Piccinini +2 more
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