Results 21 to 30 of about 6,430 (205)

Stemming the sportswear counterfeit tide: Emerging market evidence of rational and normative drivers

Acta Commercii, 2020
Orientation: Increasingly, there is an urgent need to curb the scourge of counterfeiting, which is fast becoming a global economic threat with severe implications on employment creation and societal well-being.
Manilall Dhurup, Asphat Muposhi
doaj   +1 more source

The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [PDF]

Sports Business Journal
Purpose: Virtual fitting rooms allow online sportswear consumers to try on clothes before shopping. This technology has recently received much attention due to its many benefits to sports consumers and commercial potential.
Seyyed Iman Ghaffarisadr, Farzad Nobakht Sareban   +1 more
doaj   +1 more source

OPTIMIZATION OF THE THERMAL TRANSFER PROCESSES FOR ELEMENTS APPLIED ON GARMENT PRODUCTS [PDF]

Journal of Engineering Science (Chişinău), 2021
The main objective of the paper is optimization of the process of thermal transfer in order to obtain - with minimum number of tests and maximum precision - a high adhesion degree of stencils applied to the garments.
BULGARU, Valentina, IROVAN, Marcela, TROCIN, Oxana   +2 more
doaj   +1 more source

An Experimental Feasibility Study Evaluating the Adequacy of a Sportswear-Type Wearable for Recording Exercise Intensity

Sensors, 2022
Sportswear-type wearables with integrated inertial sensors and electrocardiogram (ECG) electrodes have been commercially developed. We evaluated the feasibility of using a sportswear-type wearable with integrated inertial sensors and electrocardiogram ...
Yoshihiro Marutani, Shoji Konda, Issei Ogasawara, Keita Yamasaki, Teruki Yokoyama, Etsuko Maeshima, Ken Nakata   +6 more
doaj   +1 more source

The effect of clothing fit and material of women’s Islamic sportswear on physiological and subjective responses during exercise in warm and humid environment

MATEC Web of Conferences, 2018
The purpose of this study was to investigate the effects of clothing fit and material of Islamic sportswear for female on physiological responses and body heat balance during exercise in warm and humid environment.
Wibowo Astrid Wahyu Adventri, Wijayanto Titis, Widyastuti Watri, Herliansyah Muhammad Kusumawan   +3 more
doaj   +1 more source

Analysing Service Quality and Its Relation to Customer Satisfaction and Loyalty in Sportswear Retail Market

AUTEX Research Journal, 2022
The sportswear industry has a growing market globally. In the sportswear retail market, where the primary focus is on providing customers the product, but provision of the necessary ancillary service also takes place, the service quality and its relation
Saricam Canan
doaj   +1 more source

The Impacts of Digital Marketing on Brand Awareness: Consumers Perspectives on Sportswear Industry [PDF]

International Journal of Management, Accounting and Economics
For “centuries” manufacturers have been using marketing tools to disseminate information to customers regarding their products. The development of internet has forced companies to use digital technologies to interact with customers and tell them about ...
Eunice Nyange
doaj   +1 more source

Applying the theory of The Social Representation on customer buying Behavior towards Significant Sportswear Brands in Saudi Arabia

Journal of Umm Al-Qura University for Social Sciences, 2023
The primary objective of the study was to examine the implications of social representation theory from the perspective of Saudi Arabia’s customer buying behaviour towards leading sportswear brands.
Khald Alatawy
doaj   +1 more source

Exploring the Role of Skin Pigmentation in the Thermal Regulation of Polar Bears and Its Implications in the Development of Biomimetic Outdoor Apparel

Textiles
A popular belief for why polar bears have black skin is to increase solar heat gain from solar radiation that penetrates through a translucent fur layer made of unpigmented hollow hair. To examine the relative importance of skin color on solar heat gain,
Arny Leroy, David M. Anderson, Patrick Marshall, David Stark, Haskell W. Beckham   +4 more
doaj   +1 more source

The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention [PDF]

Sports Business Journal
Purpose: Today, consumer behavior has changed from traditional methods to online methods. However, the factors that may attract consumer visual attention online have yet to be studied.
Farangis Najafi, Seyede Nahid Shetab Boushehri, Amin Khatibi, Tahereh Azmsha   +3 more
doaj   +1 more source