Results 21 to 30 of about 4,436 (216)
OPTIMIZATION OF THE THERMAL TRANSFER PROCESSES FOR ELEMENTS APPLIED ON GARMENT PRODUCTS [PDF]
The main objective of the paper is optimization of the process of thermal transfer in order to obtain - with minimum number of tests and maximum precision - a high adhesion degree of stencils applied to the garments.
BULGARU, Valentina +2 more
doaj +1 more source
The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model [PDF]
Purpose: Virtual fitting rooms allow online sportswear consumers to try on clothes before shopping. This technology has recently received much attention due to its many benefits to sports consumers and commercial potential.
Seyyed Iman Ghaffarisadr +1 more
doaj +1 more source
The sportswear industry has a growing market globally. In the sportswear retail market, where the primary focus is on providing customers the product, but provision of the necessary ancillary service also takes place, the service quality and its relation
Saricam Canan
doaj +1 more source
The purpose of this study was to investigate the effects of clothing fit and material of Islamic sportswear for female on physiological responses and body heat balance during exercise in warm and humid environment.
Wibowo Astrid Wahyu Adventri +3 more
doaj +1 more source
Perception of selected sportswear brands with emphasis on expected benefits and features as prerequisite for customer satisfaction [PDF]
Brand management has an important role in strengthening the loyalty of current customers as well as in attracting new customers. The product brand largely influences consumer buying behaviour.
Janoskova Katarina, Kral Pavol
doaj +1 more source
The Impacts of Digital Marketing on Brand Awareness: Consumers Perspectives on Sportswear Industry [PDF]
For “centuries” manufacturers have been using marketing tools to disseminate information to customers regarding their products. The development of internet has forced companies to use digital technologies to interact with customers and tell them about ...
Eunice Nyange
doaj +1 more source
Applications of Compression Sportswear [PDF]
Chapter 7, pages 171–204. Second paragraph: The main aim of this chapter is to present research relating to compression garments and highlight the recent developments relating to specific sports such as cycling, skiing and rugby.
Venkatraman, P., Tyler, DJ
core +4 more sources
Syväluotaus proto-ohjeistukseen vaatetusteollisuuden monikulttuurisessa työyhteisössä : Case: Luhta Sportswear Company [PDF]
Tämän kehittämishankkeen tavoitteena oli löytää havainnoinnin, monipuolisen aineiston ja oman työkokemukseni kautta suomalaisen vaatetussuunnittelijan ja kiinalaisen suunnitteluassistentin yhteistyön välisiä haasteita.
Rasa, Anne
core
The primary objective of the study was to examine the implications of social representation theory from the perspective of Saudi Arabia’s customer buying behaviour towards leading sportswear brands.
Khald Alatawy
doaj +1 more source
Criteria for sportswear preference of Turkish runners
Nowadays, while the importance of doing sports for a healthy life is spreading all over the world, consumers expect some performance and functional properties from sports products.
core +1 more source

