Results 271 to 280 of about 164,245 (310)
Some of the next articles are maybe not open access.

What drives technology-enhanced storytelling immersion? The role of digital humans

Computers in Human Behavior, 2022
Eunyoung Sung   +2 more
exaly  

From What to Where: A setting-sensitive approach to organizational storytelling

Organization Studies, 2020
Merlijn Van Hulst, Sierk Ybema
exaly  

Theme Park Storytelling: Deconstructing Immersion in Chinese Theme Parks

Journal of Travel Research, 2023
Xiaoxiao Fu   +2 more
exaly  

The influence of storytelling on the consumer–brand relationship experience

Journal of Marketing Analytics, 2022
C. Crespo   +2 more
semanticscholar   +1 more source

Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions

Journal of Product and Brand Management, 2022
Junghwa Hong   +2 more
exaly  

Storytelling for Sustainability

2020
Daniel Fischer   +3 more
openaire   +1 more source

Negative Consequences of Storytelling in Native Advertising

Journal of Interactive Marketing, 2020
Jamie L Grigsby
exaly  

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