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The Strategic Communication Plan: Effective Communication for Strategic Leaders.
1998Abstract : This paper looks at the importance of the strategic communication plan to strategic leaders and the organizations they lead. It addresses the purpose, developmental process, content, and implementation of a strategic communication plan offering specific recommendations for the creation and effective use of a successful plan.
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Sport Communication, Strategic Communication, and Strategic Sport Communication
2021W. Timothy Coombs, Jennifer L. Harker
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2018
When AMISOM initially deployed, the AU had almost zero strategic communications capabilities and so the mission began without the ability to wage an effective media campaign. This chapter therefore analyses how AMISOM developed a strategic communications capability.
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When AMISOM initially deployed, the AU had almost zero strategic communications capabilities and so the mission began without the ability to wage an effective media campaign. This chapter therefore analyses how AMISOM developed a strategic communications capability.
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Strategic control and strategic communication
2009This paper studies the optimal allocation of decision rights between an uninformed principal and an informed agent when interdependent activities need to be adapted to local conditions. While the principal cares only about overall profits the agent may favor higher, or lower, levels for each activity than the profit-maximizing level.
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“Listening” to Science: Science Podcasters’ View and Practice in Strategic Science Communication
Science Communication, 2022Shaheen Kanthawala +2 more
exaly
Strategic Communication in Health and Development: Concepts, Applications and Programming
Journal of Health Management, 2021Jai P Narain
exaly