Results 161 to 170 of about 950,453 (258)

Is Precision Agriculture Technology Adoption Persistently Overestimated?

open access: yesAgribusiness, EarlyView.
ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone   +5 more
wiley   +1 more source

Ayo Makan Ikan! Mengeksplorasi Intensi Makan Ikan Gen-Z Berdasarkan Subjective Norm

open access: yes
Tingkat konsumsi ikan di Indonesia dinyatakan rendah walaupun manfaat dan ketersediaan ikan sangat melimpah. Rendahnya konsumsi ini berkaitan dengan intensi serta tekanan lingkungan dan individu sebagai subjective norm pada Gen Z yang merupakan ...
Rahmani Puspa Pertiwi, Tasya
core  

Too Complex to Choose? The Role of Heuristics in Shaping Farmers' Willingness to Pay for Income Stabilization Tool in Italy

open access: yesAgribusiness, EarlyView.
ABSTRACT European agriculture is increasingly exposed to economic instability driven by extreme weather events, market volatility, and geopolitical tensions. To manage these growing risks, farmers are encouraged to adopt innovative risk management strategies such as the Income Stabilization Tool (IST), which offers protection against severe income ...
Alice Stiletto   +5 more
wiley   +1 more source

The Relevance of Subjective Norm in Adopting E-government: A Theoretical Framework

open access: yes
Governments are continuously developing and providing public services through the Internet. The sustainability of these initiatives depends on the level of citizen adoption.
Casalo-Arino, Luis V.   +2 more
core  

Is There a Market for Organic Milk in Serbia? Insights From Integrated Choice and Latent Variable Model

open access: yesAgribusiness, EarlyView.
ABSTRACT Past growth in the global organic market has been concentrated in high‐income countries, while in middle‐income countries such as Serbia the organic market remains nascent and characterized by a sparse assortment of organic products, high retail premia and limited evidence on consumer preferences and their drivers.
Milan Tatic   +3 more
wiley   +1 more source

Protection Motivation Theory and Farmers' Participation in Futures Markets: Evidence From Germany

open access: yesAgribusiness, EarlyView.
ABSTRACT This study examines why German farmers show limited adoption of commodity futures contracts despite substantial price volatility, applying Protection Motivation Theory (PMT) to understand the cognitive processes driving participation decisions in futures markets. Survey data from 303 German farmers collected in 2024 were analyzed using Partial
Hendrik Wever   +2 more
wiley   +1 more source

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