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Achieving fashion sustainability: circular economy enablers and the theory of planned behavior

Global Knowledge, Memory and Communication
Purpose This study aims to propose an extended model of the theory of planned behavior (TPB) in the fashion industry. This model helps to identify key enablers for consumers, which will facilitate the adoption of a circular economy (CE). These enablers were identified through extensive literature review.
Garima Singh, Ashwani Kumar
openaire   +1 more source

Applying the Theory of Planned Behavior to Explain Marketing Managers’ Perspectives on Sustainable Marketing

Journal of International Consumer Marketing, 2010
ABSTRACT The article develops understanding of the factors that influence the sustainable marketing (SM) behavior of marketing managers in an emerging-country context, using the lens of the theory of planned behavior (TPB). Data were collected from 145 senior marketing managers from a range of industrial sectors in Bangladesh.
openaire   +1 more source

Understanding Sustainable Air Travel Consumption Behavior Applying Extended Planned Behavior Theory

Journal of Tourism and Leisure Research, 2023
Seo-Woo KOO, Min-Seung Kang
openaire   +1 more source

The use of the theory of planned behaviour to assess graduate attributes for sustainability

Environmental Education Research, 2020
Sarah Holdsworth   +2 more
exaly  

Sustainability reporting and the theory of planned behaviour

Accounting, Auditing and Accountability Journal, 2015
Janet Lee   +2 more
exaly  

Sustainability-Oriented Innovation in Tourism: An Analysis Based on the Decomposed Theory of Planned Behavior

Journal of Travel Research, 2019
Lluís Garay   +2 more
exaly  

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