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Sustainable competitive advantage in perspective
Engineering Management Journal, 1996A framework is presented which considers different dimensions of competitive advantage in order to identify and evaluate various directions an organisation may pursue over time to improve and sustain its competitive position.
K. Chaharbaghi, E. Nugent
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Organic confusion: sustaining competitive advantage
Nutrition & Food Science, 1995Examines marketing orientation in the organic produce sector. Presents results of a consumer survey which indicate that consumers are confused about the meaning of the term “organic” and that the current mechanisms for labelling organic produce are ineffective.
R.K. Hutchins, L.A. Greenhalgh
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Branding and Sustainable Competitive Advantage
2012Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers minds cannot.
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Dynamics of Competitive Sustainable Advantage
2014The emergence of sustainability as a common denominator of today’s way of doing business is undisputable. Yet, most companies see corporate social responsibility as an annoyance, involving regulations and extra cost, therefore missing the intrinsic complexity and interdependencies between shareholder value and sustainable value.
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Sustaining Competitive Advantage: Turk Telekom
2017This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'
Ozturkcan, Selcen, Gumus, Burcu
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