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Branding and Sustainable Competitive Advantage
2012Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers minds cannot.
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Dynamics of Competitive Sustainable Advantage
2014The emergence of sustainability as a common denominator of today’s way of doing business is undisputable. Yet, most companies see corporate social responsibility as an annoyance, involving regulations and extra cost, therefore missing the intrinsic complexity and interdependencies between shareholder value and sustainable value.
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A framework linking intangible resources and capabilities to sustainable competitive advantage
, 1993R. Hall
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Strategies for MSMEs to Achieve Sustainable Competitive Advantage: The SWOT Analysis Method
, 2021B. Jatmiko +4 more
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Sustaining Competitive Advantage: Turk Telekom
2017This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'
Ozturkcan, Selcen, Gumus, Burcu
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Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage
, 1990R. Reed, R. DeFillippi
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