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An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework

International journal of human computer interactions, 2023
In a situation where competition in the OTT service market intensifies, this study analyzed the factors affecting the switching behavior of OTT service users using the push-pull-mooring (PPM) model.
Jae Hyun Yoon, Hanku Kim
semanticscholar   +1 more source

Intentional Switching Between Bimanual Coordination Patterns

Journal of Motor Behavior, 2017
Previous theoretical and empirical work indicates that intentional changes in a bimanual coordination pattern depends on the stability of the bimanual coordination pattern (Kelso, Schotz, & Schöner, 1988; Scholz & Kelso, 1990). The present experiments retest this notion when online Lissajous displays are provided.
Chaoyi, Wang   +3 more
openaire   +2 more sources

Information confusion as a driver of consumer switching intention on social commerce platforms: a multi-method quantitative approach

Information Technology and People, 2023
PurposeOn the basis of the approach-avoidance motivation theory, this study aims to examine the role of information confusion in influencing consumer switching intention among social commerce platforms, with the mediating effect of emotional exhaustion ...
Jianming Wang   +4 more
semanticscholar   +1 more source

Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers’ repurchase intention and switching intention

Journal of Hospitality Marketing & Management, 2023
The development of peer-to-peer (P2P) accommodation market has seen multiple platforms providing booking services to consumers. As such consumers’ switching intention is equally important as repurchase intention to platform operators.
S. Huang, Xuequn Wang, Hua Qu
semanticscholar   +1 more source

Understanding users' switching intention of cloud storage services: A push‐pull‐mooring framework

Journal of Consumer Behaviour, 2023
Highly sensitive and private information is stored in the cloud, so understanding how and why customers choose and switch between cloud storage service providers is pivotal.
A. Mohd‐Any, M. Sarker, Fa Hui
semanticscholar   +1 more source

Intentional preparation of auditory attention-switches: Explicit cueing and sequential switch-predictability

Quarterly Journal of Experimental Psychology, 2018
In an auditory attention-switching paradigm, participants heard two simultaneously spoken number-words, each presented to one ear, and decided whether the target number was smaller or larger than 5 by pressing a left or right key. An instructional cue in each trial indicated which feature had to be used to identify the target number (e.g., female ...
Julia C Seibold   +4 more
openaire   +3 more sources

SWITCHING TO CASHLESS? EXPLORING COSTS OF SWITCHING INTENTION IN MOBILE PAYMENT SERVICES

Journal of Organizational Computing and Electronic Commerce
The concept of a cashless society has received increasing attention due to the prevalence of cashless transactions and the circulation of digital currency. The benefit of a cashless society is that mobile payment allows efficient, convenient, transparent,
Wei-Lun Chang, Yen-Hao Hsieh, I-Ting Lu
openaire   +2 more sources

Understanding users’ switching intentions and switching behavior on social networking sites

Aslib Journal of Information Management, 2017
Purpose The purpose of this paper is to explore the relationship between social networking sites (SNSs) users’ switching intentions and switching behavior. With regard to the former, the authors focus on three factors (perceived value, trust, and perceived risk), and investigate whether and to what extent habit moderates the relationship between SNS ...
Chun-Nan Lin, Hsiu-Yu Wang
openaire   +1 more source

Intention superiority effect: A context-switching account

Cognitive Systems Research, 2002
Intention superiority effect [J. Exp. Psychol. Learn. Mem. Cogn. 19 (1993) 1211; J. Exp. Psychol. Learn. Mem. Cogn. 24 (1998) 350] is the finding that the times to retrieve memory items related to uncompleted or partially completed intentions are faster than for those with no associated intentions.
Christian Lebiere, Frank J Lee
openaire   +1 more source

Exploring tourist switching intention to halal tourism with the push-pull-mooring theory

Journal of Islamic Marketing
Purpose The study aims to investigate the push, pull and mooring effects toward switching intention to halal tourism. Design/methodology/approach This study is a quantitative study by accommodating a convenience sampling approach and google form media ...
Yan Putra Timur   +5 more
semanticscholar   +1 more source

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