Results 181 to 190 of about 1,958,615 (219)
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Interactive Learning Environments
This qualitative research investigated the factors that influence the switching intention of teachers from traditional classroom teaching to the use of ChatGPT in English language teaching based on the Mooring Theory framework.
Nagaletchimee Annamalai
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This qualitative research investigated the factors that influence the switching intention of teachers from traditional classroom teaching to the use of ChatGPT in English language teaching based on the Mooring Theory framework.
Nagaletchimee Annamalai
semanticscholar +1 more source
Journal of Travel & Tourism Marketing, 2022
This study develops a solid theoretical framework explaining data vulnerability, psychological anxiety, and switching intention of customers through hotel data privacy. Data privacy developed in this study is classified into four sub-factors. The results
Jongsik Yu +3 more
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This study develops a solid theoretical framework explaining data vulnerability, psychological anxiety, and switching intention of customers through hotel data privacy. Data privacy developed in this study is classified into four sub-factors. The results
Jongsik Yu +3 more
semanticscholar +1 more source
Journal of Research in Interactive Marketing
PurposeThe rise of virtual streamers in live streaming commerce has gained momentum, driven by the increasing prevalence of human–computer interactivity and artificial intelligence.
Zhucheng Shao
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PurposeThe rise of virtual streamers in live streaming commerce has gained momentum, driven by the increasing prevalence of human–computer interactivity and artificial intelligence.
Zhucheng Shao
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Journal of Islamic Marketing
Purpose The purpose of this paper is to extend the Push-Pull-Mooring (PPM) theory to identify the factors influencing Muslim customers’ switching intention to halal-certified cosmetics.
Nur Raudhatul Jannah Mohd Shelahudin +5 more
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Purpose The purpose of this paper is to extend the Push-Pull-Mooring (PPM) theory to identify the factors influencing Muslim customers’ switching intention to halal-certified cosmetics.
Nur Raudhatul Jannah Mohd Shelahudin +5 more
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Switching barriers and repurchase intentions in services
Journal of Retailing, 2000Abstract The current study moves beyond satisfaction and proposes that switching barriers are important factors impacting a customer’s decision to remain with a service provider. Switching barriers make customer defection difficult or costly and include interpersonal relationships, perceived switching costs, and the attractiveness of alternatives. We
Michael A Jones +2 more
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Current Issues in Tourism
The brand engagement has always been a key objective for destination marketers due to its positive outcomes. However, using the Job Demands-Resources (JD-R) theory, this study delves into an unexplored area by investigating the detrimental effects of ...
Abdul Qayyum +3 more
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The brand engagement has always been a key objective for destination marketers due to its positive outcomes. However, using the Job Demands-Resources (JD-R) theory, this study delves into an unexplored area by investigating the detrimental effects of ...
Abdul Qayyum +3 more
semanticscholar +1 more source
Exploring switch intention of users’ reading behaviour
The Electronic Library, 2014Purpose – This study aims to explore switch intention of users’ reading behaviour. Amazon’s 2007 introduction of the Kindle e-book reader launched a new way of reading. The popularity of e-book readers has exploded over past several years.
Hsiu-Sen Chiang, Chia-Chen Chen
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International Journal of Human-Computer Interaction
This study proposed a comprehensive model based on Innovation Diffusion Theory (IDT) and switching costs theory, which theorized and verified how the dimensions of innovation attributes and switching costs of the smart home affect the switching intention
Jian Wang, Yongbo Yu, Caijuan Lu
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This study proposed a comprehensive model based on Innovation Diffusion Theory (IDT) and switching costs theory, which theorized and verified how the dimensions of innovation attributes and switching costs of the smart home affect the switching intention
Jian Wang, Yongbo Yu, Caijuan Lu
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Journal of Foodservice Business Research
By employing the theory of consumption values, this study examines how customers perceived the values of food delivery applications (FDAs), which affected their satisfaction, purchase intention and switching intention post-coronavirus disease 2019 (COVID-
L. Tsang +2 more
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By employing the theory of consumption values, this study examines how customers perceived the values of food delivery applications (FDAs), which affected their satisfaction, purchase intention and switching intention post-coronavirus disease 2019 (COVID-
L. Tsang +2 more
semanticscholar +1 more source
Examining user switching intention between generative AI platforms: A push-pull-mooring perspective
Information DevelopmentDue to the intense competition among generative AI platforms, users may switch from a platform to an alternative one. This may lead to user attrition and undermine the competitive advantage.
Tao Zhou, Songtao Li
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