[[alternative]]The Symbolic Consumption of Sports Advertising
[[abstract]] 在高度商業導向的電視媒體中,廣告一向是其最大的收入來源。而廣告為求有效,經常利用具有意義的符號以取代對實質商品的功能說明,企圖讓消費者在對此符號留下深刻印象後,以符號的力量影響閱聽眾的消費行為,名人代言式的廣告即為其中一例。 消費行為在過去純粹的市場供需法則的環境下,指的是「物」的佔有或使用;但在現代經濟過剩的社會,「物」原始的使用價值或交換價值逐漸式微,代之而起的是「物」的象徵價值,越來越主導現代社會的消費行為,形成了符號消費的現象。
Lin, Shinn-Horng, 林信宏
core
Tunable dynamics of an interface‐type memristor array enabled by dual‐ion modulation through Ag nanoclusters are demonstrated. A 32 × 32 one‐resistor (1R) array exhibits 100% yield with high temporal/spatial uniformity (<3%) and a rectification ratio of 105.
Yoonho Cho +7 more
wiley +1 more source
Mechanism‐Informed Machine Learning Enables Discovery of Oncolytic Peptides for Cancer Immunotherapy
MISPOP integrates ensemble learning with membrane‐active physicochemical priors to identify Dermaseptin‐S9, a natural oncolytic peptide that disrupts tumor membranes, triggers immunogenic cell death, and shows strong antitumor activity. The study illustrates a mechanism‐informed route from peptide sequence data to cancer immunotherapy leads.
Wen Zhang +11 more
wiley +1 more source
Rethinking well-being in capitalist value-centered societies: football in Japan as contemporary capitalistic ritual. [PDF]
Razgui Y.
europepmc +1 more source
Inhibitory Decay and Supercritical Brain Dynamics During Sleep Deprivation
Sleep deprivation progressively shifts human brain dynamics from near‐critical toward supercritical states, as revealed by neuronal avalanche analysis of resting‐state fMRI. These changes track subjective sleep pressure rather than vigilance lapses and show marked network heterogeneity. A circuit model suggests that reduced inhibitory efficacy provides
Dai Zhang +6 more
wiley +1 more source
Bridging cultural gaps through consumption: how social media and perceived value shape international students' purchase intentions in China. [PDF]
Zhang Q, Hng X, Han D.
europepmc +1 more source
A multifunctional tantalum incorporation strategy enables simultaneous tuning of carrier concentration, mitigation of grain‐boundary scattering, and enhanced phonon scattering in Mg3(Sb,Bi)2. These synergistic effects markedly improve carrier mobility and suppress lattice thermal conductivity, yielding both high material zT and high module conversion ...
Guangmeng You +9 more
wiley +1 more source
Advancing environmental sustainability research and policy in sport. [PDF]
Zhang Y, Hao H, Ming YY, Zhang Y, Shi B.
europepmc +1 more source
Xenogeneic Mitochondrial Transplantation Improves Selected Age‐Associated Phenotypes in Mice
Yak‐derived xenogeneic mitochondrial transplantation improves selected age‐associated phenotypes in mice, enhances mitochondrial functional readouts, and engages host mitochondrial quality‐control pathways. Broad tissue biodistribution, increased ATP production and mtDNA copy number, reduced ROS levels and dysfunctional mitochondria, improved motility ...
Wenpeng Li +5 more
wiley +1 more source
Psychological determinants of participation in the sharing economy: a cross-cultural study of the U.S. and China. [PDF]
Song J, Kajalo S.
europepmc +1 more source

