Results 31 to 40 of about 9,440 (151)

The Relationship Between Electronic Word-of-Mouth Marketing and Consumption Types: The Moderating Role of Income

open access: yesİzmir İktisat Dergisi
eWOM, a potent communication tool in today's digital age, is extensively utilized by consumers to evaluate products and services, share their experiences, and offer recommendations.
Mehmet Gökerik
doaj   +1 more source

Communication and Symbolic Capitalism. Rethinking Marxist Communication Theory in the Light of the Information Society

open access: yestripleC: Communication, Capitalism & Critique, 2012
Communication is examined in the realm of Marxist theory not as an autonomous social field, but as a component in the total social structure. It is argued that there was a shift from the initial Marxist idea of forms of communication as relations of ...
George Pleios
doaj   +1 more source

CONSUMPTION PRATICE IN THE BAUDRILLARD PERSPECTIVE [PDF]

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2019
This research is a review of consumption practice with the underlying assumption of advanced post-industrial capitalist or postmodern as the consumptive society.
Purwanti S., Mas’ud M.
doaj   +1 more source

Leveraging intrinsically rewarding symbolic attributes to promote consumer adoption of plant-based food innovations

open access: yesCleaner and Responsible Consumption, 2022
Food consumption has a significant environmental impact which can be alleviated when consumer adoption of plant-based food innovations is increased. Attempts to increase adoption are often tailored to instrumental product attributes that consumers find ...
Danny Taufik   +4 more
doaj   +1 more source

Visual identities and phygital branding in video games: symbolic consumption strategies among Spanish Generation Z

open access: yesFrontiers in Communication
This study explores how Spanish university Generation Z students interpret phygital branding in video games and how these dynamics shape digital identity and symbolic consumption through avatars.
Gema Bonales Daimiel   +3 more
doaj   +1 more source

Media Massa dan Globalisasi Produk Simbolik

open access: yesJSP: Jurnal Ilmu Sosial dan Ilmu Politik, 2002
The mode of production and consumPtion of the advanced capitalism are marked by the presence of the symbolic product. The advent of the symbolic product cannot dissociated from the changing human consciousness about the time and space.
Pitra Narendra
doaj   +1 more source

Drama-induced tourism: From the GELBOYS series to travel inspiration

open access: yesCogent Arts & Humanities
This study investigates the influence of the Thai Boys’ Love series on travel inspiration. A quantitative approach was employed, using survey data collected from viewers of the series, and the data were analysed using Structural Equation Modelling ...
Raksmey Sann   +7 more
doaj   +1 more source

Symbolic Capital, Consumption, and Health Inequality

open access: yesAmerican Journal of Public Health, 2011
Research on economic inequalities in health has been largely polarized between psychosocial and neomaterial approaches. Examination of symbolic capital—the material display of social status and how it is structurally constrained—is an underutilized way of exploring economic disparities in health and may help to resolve the existing theoretical ...
openaire   +3 more sources

Factors influencing luxury wine consumption behavior among Vietnamese consumers

open access: yesHo Chi Minh City Open University Journal of Science - Economics and Business Administration
The aim of this study is to measure the factors influencing consumers’ luxury wine consumption behavior. Employing the theory of planned behavior and consumption values, this study examines the impact of utilitarian, hedonic, and symbolic values ...
Chung Thi Du
doaj   +1 more source

The erotic evidence as cultural consumption symbolic violence [PDF]

open access: yesRa Ximhai, 2013
The desires, pleasures and emotions that relate to female sexuality and eroticism have been repressed as an expression of male power. Under this perspective, this paper presents some results of an investigation in which college students were interviewed ...
Carolina Serrano Barquín   +1 more
doaj  

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