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When Taylor Swift hits town: Megastar-driven effects on hotel performance

Tourism Economics
David Boto-García   +2 more
exaly  

Look What You Made Me View: Taylor Swift and the Kansas City Chiefs’ TV Ratings

Journal of Sports Economics
Kerianne Lawson, E Frank Stephenson
exaly  

Are you ready for it? Harnessing celebrity influence for science communication and seismology – The Taylor Swift effect

International Journal of Science Education, Part B: Communication and Public Engagement
Joseph Roche
exaly  

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