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Purpose and Profit: Social and Environmental Marketing for Large Companies in Adverse Scenarios

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This qualitative study explored how large companies use social and environmental marketing to boost results in adverse scenarios, analyzing interviews with marketing managers and public documents. The findings reveal distinct strategies. To attract investors, environmental, social, and governance (ESG) communication is targeted at limited ...
Celso Jacubavicius   +4 more
wiley   +1 more source

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