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Consumer behavior towards telemarketing

2014
Telemarketing has become a big industry and convenient way of successfully managing business affairs with low costs. The aim of the thesis is to present telemarketing services from the customers point of view; analyzing what are consumer behavior towards telemarketing in Georgia and the Czech Republic, and also what are the perceptional and attitudinal
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Telemarketing 800 Style

Journal of Pharmaceutical Marketing & Management, 1989
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