Results 71 to 80 of about 468 (117)
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Designing a telemarketing program
2021Telemarketing is an often neglected aspect of an integrated direct marketing campaign for non-profit arts organizations, and fertile ground for further programmatic development. The majority of literature available references Telemarketing as reinforcement for direct mail practices rather than a recruitment vehicle in itself, therefore the science of ...
Megan Metz, Brian Moore
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Telemarketing in distribution channels
Industrial Marketing Management, 1983Abstract This article identifies the use of telemarketing in channels of distribution. Specific telemarketing applications for sales leads, marginal accounts, new products, customer inquiries and complaints, and advertising effectiveness are discussed.
Roy Voorhees, John Coppett
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Managing telemarketing contacts
Journal of Direct Marketing, 1988Outbound telemarketing continues to grow at a very rapid rate for many consumer and business marketers, and for a number of companies this direct marketing method has been extremely lucrative. However, some very serious problems have accompanied the profits.
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Managing telemarketing departments effectively
Management Research News, 2005An Arthur Anderson study for the National Association on Wholesalers reveals that two‐thirds of all sales representatives will be telemarketers by the year 2000. This will create over eight million new telemarketing jobs through the year 2000 (Bencin, 1989).
Warren J. Licata, Brian H. Kleiner
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Telstra's National Telemarketing Centre
Journal of Information Technology, 1999Telstra – until recently Australia's only telecommunications carrier – is internationally recognized within the industry for providing a world-class telecommunications service to a highly dispersed and isolated population under challenging environmental conditions.
Paul Richardson, Peter Weill
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Telemarketing: Supplement to field sales
Industrial Marketing Management, 1985Abstract The purpose of this article is to describe how an application of telecommunications is affecting the promotion element in the marketing mix. Specifically, the focus is devoted to an analysis of how telemarketing is being used to supplement face-to-face personal sales activities.
John I. Coppett, Roy Dale Voorhees
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Optimal Holding Time in Telemarketing
2010 International Conference on Management and Service Science, 2010When a telemarketing staff or a seat calls, whether the customer will answer the phone is under uncertainty. This is a common risk faced by telemarketing companies: holding the telephone too long will bring a big lose to the company, while waiting too short won't be beneficial also. In this paper, we want to solve the problem and propose the definition
Dan Bu +4 more
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The National Telemarketing Victim Call Center: Combating Telemarketing Fraud in the United States
Journal of Elder Abuse & Neglect, 2000ABSTRACT A collaborative program of WISE Senior Services, FBI, U.S. Postal Inspectors, AT&T Wireless, the National Telemarketing Victim Call Center is staffed by members of the Retired and Senior Volunteer Program (RSVP). In addition to the 20,000 persons called the first year to potential victims targeted by fradulent telemarketers, the newspaper ...
Susan J. Aziz +3 more
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2017
This chapter focuses on how the telephone can be used as a valuable marketing tool. The telephone is one of the most versatile tools available to today's marketers, and when applied with skill it is also one of the most powerful and profitable. A bold increase in investment can result in dramatic improvements in the overall return on investment.
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This chapter focuses on how the telephone can be used as a valuable marketing tool. The telephone is one of the most versatile tools available to today's marketers, and when applied with skill it is also one of the most powerful and profitable. A bold increase in investment can result in dramatic improvements in the overall return on investment.
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1998
Academic marketeers will claim ‘The aim of marketing is to make selling superfluous. The goal is to know and understand the customer so well that the product or service sells itself’. It would then follow that teleselling is redundant if telemarketing is accurately conducted. A client recently asked me the question, ‘We are about to recruit a telesales
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Academic marketeers will claim ‘The aim of marketing is to make selling superfluous. The goal is to know and understand the customer so well that the product or service sells itself’. It would then follow that teleselling is redundant if telemarketing is accurately conducted. A client recently asked me the question, ‘We are about to recruit a telesales
openaire +1 more source