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Proceedings of the 2011 iConference, 2011
This poster explains reasons for choosing different interview modes. Although many people assume that face-to-face contact is the best, perhaps only, mode for effective interviewing, a substantial body of research suggests otherwise. In particular, components of the respondents' context-geographical disbursement, privacy, empowerment needs, scheduling,
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This poster explains reasons for choosing different interview modes. Although many people assume that face-to-face contact is the best, perhaps only, mode for effective interviewing, a substantial body of research suggests otherwise. In particular, components of the respondents' context-geographical disbursement, privacy, empowerment needs, scheduling,
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Race-of-Interviewer Effects in Telephone Interviews
Public Opinion Quarterly, 1982Previous studies have found a race-of-interviewer effect on survey questions dealing with racial issues. This effect has been found in both personal interviews and on questionnaires filled out in the presence of an interviewer. This study examines whether a race-of-interviewer effect is also present in telephone interviews. The results show that a race-
Patrick R. Cotter +2 more
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Computer Assisted Telephone Interviewing: Effects on Interviewers and Respondents
Public Opinion Quarterly, 1984The effects of using a computer assisted telephone interviewing system on response distributions, interviewer behavior, and other nonsampling errors are measured through a survey experiment which randomly assigned cases either to a paper questionnaire or a CATI version.
R M, Groves, N A, Mathiowetz
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Collecting conjoint data through telephone interviews
Journal of the Academy of Marketing Science, 1984Data collection for conjoint analysis is relatively new. The current study examines the reliability and convergent validity for selected user segments vs. the mail questionnaire alternative. The results attest the telephone collection procedure is both reliable and valid relative to collecting data with mail questionnaires.
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Telephone Interviews in Research With Children
Journal of Pediatric Health Care, 2011The most straightforward way to determine children s perceptions is to ask them directly. However, proxies (e.g., parents or legal guardians) are frequently used to represent their children for research purposes. Research conducted directly with children can be challenging, frustrating, rewarding, and fun, all within the same session.
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CATI: Telephone Interviewing Technique [PDF]
Management & Marketing, 2006 The article aims at underlining the valuable potential of the computer-assisted telephone interviewing as a marketing research technique. Representing only 5% of the total market research turnover in Romania, in the year 2001, the ad hoc quantitative telephone interviewing has a significant development potential in Romania based on the evolution of the
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When to Make Telephone Interviews
Journal of Marketing Research, 1972A number of authors writing in the area of research methods have indicated the growing importance of telephone surveys [1, 3]. The increased number of households having a telephone and deeper penetration into rural and low-income areas have greatly improved the statistical efficiency of random samples drawn from the telephone directory. Also, the range
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