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Product Placement in Television Series
2013Purpose: To explore how young women are affected by the product placement of luxury products in the television series Gossip Girl. Background: Consumers are turning away from traditional ways of advertising and research has proven that advertising is more effective when the recipients are not directly aware of its promotional purpose.
Moll, Carolin, Walicka, Monika
openaire +1 more source
The fever that hit Arab satellite television: audience perceptions of Turkish TV series
Identities, 2013Eylem Yanardagoglu
exaly
Using television series to teach comparative and European politics
European Political Science, 2022exaly
Starting From … Now and the web series to television crossover: an online revolution?
Media International Australia, 2017Whitney Jade Monaghan
exaly
Not just for laughs: the role of the pilot in commissioning Australian television comedy series
Comedy Studies, 2017Craig Batty
exaly
Genetically modified TV, or the manipulation of US television series in Italy
Perspectives: Studies in Translation Theory and Practice, 2018exaly