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Perceptions of User-Generated Content as a Source of Health Messages in Smoking Cessation Mobile Interventions: Focus Group Study. [PDF]
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Rhetoric Mining: A New Text-Analytics Approach for Quantifying Persuasion
INFORMS Journal on Data Science, 2023Onur Şeref, Alan S Abrahams
exaly
Persuasion Knowledge in the Marketplace: A Meta‐Analysis
Journal of Consumer Psychology, 2022Martin Eisend
exaly
Influencing factors of the persuasiveness of online reviews considering persuasion methods
Electronic Commerce Research and Applications, 2020Linhai Wu, Xujin Pu
exaly
Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
Journal of Marketing, 2013Prashant Malaviya
exaly
Online persuasion of review emotional intensity: A text mining analysis of restaurant reviews
International Journal of Hospitality Management, 2020Hengyun Li, Hongbo Liu, Zili Zhang
exaly
Perceived effectiveness of interpersonal persuasion strategies in computer-mediated communication
Computers in Human Behavior, 2003E Vance Wilson
exaly
How to Measure Persuasion Knowledge
International Journal of Advertising, 2015Chang-Dae Ham, Michelle R Nelson
exaly

