Results 221 to 230 of about 310,790 (337)

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee   +3 more
wiley   +1 more source

Crafted Responsibility: How Handmade Language Shapes Social Media Engagement for Socially (Ir)Responsible Luxury Fashion Brands

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how the disclosure of production cues interacts with corporate social responsibility cues to influence social media engagement in luxury fashion. Two complementary field studies analyse marketer‐generated Facebook posts from luxury fashion brands, providing large‐scale empirical evidence of a real‐world impact on ...
Tuba Degirmenci   +2 more
wiley   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre   +2 more
wiley   +1 more source

Post‐Shaping Over‐Impregnation: A Facile Strategy for Pt‐KL Catalysts With Ultrahigh Metal Dispersion and Enhanced Aromatization Performance

open access: yesCarbon and Hydrogen, EarlyView.
A scalable post‐shaping strategy achieves precise Pt localization within KL zeolite, where optimized spatial distribution minimizes diffusion barriers to deliver superior n‐hexane aromatization activity, selectivity, and stability. ABSTRACT The precise localization of metal clusters within zeolite frameworks is critical for the aromatization catalysis.
Jianjian Yang   +5 more
wiley   +1 more source

Machine Learning Paradigm for Advanced Battery Electrolyte Development

open access: yesCarbon Energy, EarlyView.
Electrolyte materials determine ion transport kinetics within the bulk and interphases, ultimately influencing the performance of battery systems. As data‐driven paradigms increasingly reshape materials discovery, this review provides an application‐oriented exploration of the intersection between machine learning and electrolyte science. By evaluating
Chang Su   +4 more
wiley   +1 more source

Synthesis, characterization, and performance of x_MoO3/Z‐22 and x_MoO3/MMP catalysts for biodiesel production

open access: yesThe Canadian Journal of Chemical Engineering, EarlyView.
Methyl transesterification of soybean oil using heterogeneous catalysts for biodiesel production. Abstract The growing global demand for renewable fuels has driven the search for efficient catalysts in biodiesel production. This study presents the synthesis and characterization of x_MoO3/Z‐22 and x_MoO3/MMP heterogeneous catalysts, and evaluates the ...
André Miranda da Silva   +4 more
wiley   +1 more source

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