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On consuming and being consumed

, 1999
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Mental Accounting and Consumer Choice

Marketing Science, 1985
R. Thaler
exaly   +2 more sources

Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

Information Systems Research, 2002
Marios Koufaris
exaly   +2 more sources

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Journal of Interactive Marketing, 2014
Linda D Hollebeek, Mark S Glynn, Roderick J Brodie   +2 more
exaly   +2 more sources