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Emotional Cues’ Effects on Grotesque Advertising
Australasian Marketing Journal, 2023Felix Septianto
exaly
Grotesque Spaces and Transformative Nature in Patrick McGrath’s The Grotesque
Journal of Modern LiteratureAbstract: In Patrick McGrath’s novels, the gothic elements of transgression and decay create an essential framework for his characters who experience physical, mental, and moral breakdowns. In The Grotesque (1989), McGrath’s characters are also subject to grotesque forces, through which the boundaries between animal, human, and biological are ...
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Partie pédagogique « The Grotesque »
2007International ...
Preher, Gerald +2 more
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Grotesque imagery enhances the persuasiveness of luxury brand advertising
International Journal of Advertising, 2020exaly