Results 31 to 40 of about 146,783 (191)

Pengaruh Boyband Korea sebagai Duta Merek, Kepribadian Merek, dan Gelombang Budaya Korea terhadap Minat Beli Produk Sheet Mask: Studi Kasus pada Merek Mediheal

open access: yesJournal of Management and Business Review, 2021
This study aims to determine the influence of Korean boyband as brand ambassador, brand personality, and Korean wave on purchase intention in sheet mask products from Mediheal brand, one of the beauty products from South of Korea.
Naomi Kusumawardani   +1 more
doaj   +1 more source

The New Way of Beauty Experience From Korean Wave as Vocational Guidance in Indonesia [PDF]

open access: yes, 2017
Korean Wave called Hallyu is the most phenomenal global culture that spread around the world as well as Indonesia. Along with Hallyu syndrome, plastic surgery began to be known by the Korean fans in Indonesia.
Annuraini, A. (A), Nurbayani, S. (Siti)
core  

Film Tourism and Expectation: Using the Hallyu Wave to Model How Governments and Media Exports Influence National Image [PDF]

open access: yes, 2016
Film tourism encompasses the interest, investment and influence that exported media products can contribute to cultural globalization, and subsequent visitation of a nation.
Bello, Aishat O
core   +1 more source

The Use of a Quasi-Experimental Study on the Mortality Effect of a Heat Wave Warning System in Korea. [PDF]

open access: yes, 2019
Many cities and countries have implemented heat wave warning systems to combat the health effects of extreme heat. Little is known about whether these systems actually reduce heat-related morbidity and mortality.
Bell, Michelle L   +5 more
core   +1 more source

The Influence of Knowledge about Korean Culture on Decision of Purchasing Korean Mobile phones

open access: yesMediaTor, 2020
Indonesian society is currently experiencing a wave of Korean culture (Hallyu) which has also hit various countries. The wave of Korean culture began from a decade ago and has been more intense until now. Korean cultures that are loved by many Indonesian
Arbaiyah Satriani, Rini Rinawati
doaj   +1 more source

The Role of Interior Design Elements in Attracting K-pop Lovers at Mujigae Restaurants in Bandung [PDF]

open access: yes, 2019
The existence of Korean culture has become increasingly well-known by Indonesian people, it has become a venue for restaurant entrepreneurs to compete hard to win the hearts of consumers.
Hadiansyah, M. N. (Mahendra )   +2 more
core  

The effect of Hallyu on tourism in Korea

open access: yesJournal of Open Innovation: Technology, Market and Complexity, 2017
The purposes of the study are to estimate inbound tourism demand and to analyze the effect of the Korean Wave and Economic indicators on it. For these purposes, we examined the influence of Korean Wave, GDP, CPI and exchange rate on inbound tourism ...
Eun-song Bae   +3 more
doaj   +1 more source

Jejak digital Korean Wave dalam membangun ekspektasi dan idealisasi: analisis konten Youtube bertajuk romantisasi Pria Korea

open access: yesLektur
Abstrak Korean Wave, atau juga biasa disebut Hallyu Wave, merupakan istilah yang digunakan untuk mewakili penyebaran budaya populer Korea Selatan secara global.
Dwi Annisa Rasmaningsih
doaj   +1 more source

A Study on Linking Korean Wave and Corporate Image on Country Image, Perceived Quality

open access: yesAsia Marketing Journal, 2018
This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand ...
Sang Mook Kim, Joo Nam Kim, Min Jae Park
doaj   +1 more source

Korean Language and Korean Studies in Hong Kong (1998–2009) [PDF]

open access: yes, 2010
Hong Kong has a relatively short history of Korean Studies, although Hong Kong has had strong economic relations with Korea for more than 50 years.
Kang Kim, H
core  

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