Results 261 to 270 of about 4,648,676 (302)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Electronic word-of-mouth in hospitality and tourism management

Tourism Management, 2008
Stephen W Litvin, Ronald Goldsmith, Bing Pan   +2 more
exaly  

Words and the Word

New Vico Studies, 1987
openaire   +1 more source

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, 2010
Robert V Kozinets, Kristine De Valck
exaly  

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Journal of Marketing, 2006
Yong Liu
exaly  

Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning

International Journal of Information Management, 2017
Yichuan Wang
exaly  

Words upon the Word

2020
openaire   +1 more source

The remarkable inefficiency of word recognition

Nature, 2003
Bart Farell
exaly  

Social commerce: Factors affecting customer repurchase and word-of-mouth intentions

International Journal of Information Management, 2021
exaly  

Words, Words, Words. The Translator and the Language

1996
openaire   +1 more source