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The TikTok miracle: cracking the code of TikTok’s platform strategy
Strategy & LeadershipPurpose This study decodes the winning platform strategies behind TikTok's rapid rise in the social media ecosystem, aiming to provide generalizable insights for companies in the platform economy. It explores how TikTok overcame the formidable network effects of dominant platforms like Meta and identifies the ...
Ying Hou, Yanli Zhang, Yiying Zhu
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Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
Journal of Retailing and Consumer Services, 2023Sérgio Barta +2 more
exaly
Abstract TikTok Broadway: Musical Theatre Fandom in the Digital Age explores the phenomenon of musical theatre fandom as it materializes on TikTok. Given the critical mass of TikTok and the app’s cultural influence across nearly every industry, this book unpacks different TikTok subcultures such as its thriving musical theatre community.
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Understanding the popularity and affordances of TikTok through user experiences
Media, Culture and Society, 2023Andreas Schellewald
exaly
This ethnographic work about TikTok’s musicking in a glocal (Austrian) context complements and build upon ethnomusicological assumptions, theories, and methods for the study of musical practices in digital spaces. An overview of elements that make up TikTok’s interface as well as the technical-performative possibilities that it allows, this ...
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