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Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
Journal of Retailing and Consumer Services, 2023Sergio Barta +2 more
exaly
Abstract TikTok Broadway: Musical Theatre Fandom in the Digital Age explores the phenomenon of musical theatre fandom as it materializes on TikTok. Given the critical mass of TikTok and the app’s cultural influence across nearly every industry, this book unpacks different TikTok subcultures such as its thriving musical theatre community.
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Understanding the popularity and affordances of TikTok through user experiences
Media, Culture and Society, 2023Andreas O Schellewald
exaly
This ethnographic work about TikTok’s musicking in a glocal (Austrian) context complements and build upon ethnomusicological assumptions, theories, and methods for the study of musical practices in digital spaces. An overview of elements that make up TikTok’s interface as well as the technical-performative possibilities that it allows, this ...
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The unintentional spread of misinformation on ‘TikTok’; A paediatric urological perspective
Journal of Pediatric Urology, 2022Rustom Manecksha, N J O’sullivan
exaly