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Mes années TikTok. Notes sur l’esthétique de TikTok
Tèque, 2022Marlowe Granados, Hervé Loncan
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Journal of Retailing and Consumer Services
Juan Miguel Alcántara-Pilar +3 more
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Juan Miguel Alcántara-Pilar +3 more
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For large media companies, a successful presence in social media apps is becoming increasingly important. The relatively young app TikTok is currently the best at attracting the attention of viewers. In addition to the funny lip-sync videos that made the app famous, more and more reputable media companies can now be found on the platform to get in ...
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Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers
Young Consumers, 2020exaly

