Results 51 to 60 of about 54,621 (254)
The Effect of Social Media Marketing and Influencer Endorser on Purchase Intention
Almana: Jurnal Manajemen dan Bisnis, 2022 With a large number of users and a high level of engagement, TikTok is an application that provides enormous opportunities in the business sector, especially in marketing activities.
Nabilla Putri Nofela +1 more
doaj +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh +2 more
wiley +1 more source
Mapping Internet Celebrity on TikTok: Exploring Attention Economies and Visibility Labours
Cultural Science, 2021 With its rapid uptake among young people around the world, it is no surprise that TikTok is buzzing with cultures and practices of internet celebrity.
Abidin Crystal
doaj +1 more source
Peran Media Sosial Tiktok Sebagai Sarana Pembelajaran Siswa Di SMPN 2 Gunung Talang
Teraputik: Jurnal Bimbingan dan Konseling, 2023 Penelitian ini bertujuan Untuk mengetahui kenapa TikTok dipilih sebagai media social sebagai sarana pembelajaran siswa. Penelitian ini membahas mengenai penggunaan media social tiktok dalam pembelajaran.
YIYING YIYING, Rahmad Hidayat
doaj +1 more source
A TikTok és a zeneipar kölcsönhatásai
, 2020 Dolgozatomban a TikTok és a zeneipar kölcsönhatásait vizsgáltam a videómegosztón futó trendek alapján. Összességében elmondható, hogy a kölcsönhatás megfigyelhető, ezeket konkrét példákkal próbáltam bizonyítani.
Kiss, Dániel
core
Komodifikasi dan Budaya Partisipatif Media Sosial dalam Komunikasi Pemasaran Produk Skincare di Aplikasi TikTok [PDF]
This study aims to analyze the marketing communication strategies of skincare products on TikTok using the media commodification theory and participatory social media culture.
Hernawo, Toto
core +2 more sources
Analisis Video Comments to Video Views Ratio Tiktok Pada 5 Gaming Creator Yang Menginspirasi
, 2021 TikTok adalah aplikasi sosial media yang diluncurkan oleh ByteDance. TikTok memungkinkan pengguna untuk membuat video berdurasi singkat yang disertai dengan berbagai macam musik dan filter.
I Made Agus Rahbaja
core +1 more source
TREN KONTEN DAKWAH DIGITAL OLEH CONTENT CREATOR MILENIAL MELALUI MEDIA SOSIAL TIKTOK DI ERA PANDEMI COVID-19 [PDF]
, 2021 New media merupakan media komunikasi digital akibat perkembangan internet yang melibatkan banyak audiens, lebih interaktif, akses informasi lebih cepat dan lebih mudah bagi penggunanya.
Kushardiyanti, Dessy; IAIN Syekh Nurjati Cirebon
core +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study examines how social media influencers (SMIs) shape brand engagement and behavioral intention and when these effects vary across contexts. Drawing on 97 studies with a sample of 40,330 participants, we employ one‐stage meta‐analytic structural equation modeling (OSMASEM) to estimate the effects of SMI credibility (attractiveness ...
Tareq Rasul +6 more
wiley +1 more source
Not Just for Dancing? A Content Analysis of Concussion and Head Injury Videos on TikTok
Frontiers in Sports and Active Living, 2021 Social media platforms are an accessible and increasingly used way for the public to gather healthcare-related information, including on sports injuries.
Peyton N. Carter +8 more
doaj +1 more source