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Application of Prospective Scenarios in a Tourism Company
2023The coronavirus (COVID-19) pandemic spread rapidly around the world, generating economic shocks with pace and intensity above those observed in previous crises. Faced with this pandemic scenario, several economic sectors such as tourism, health, transportation were seriously affected.
Fernanda A. Ferreira +4 more
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Marketing information systems in tourism companies: [PDF]
Academica Turistica - Tourism and Innovation Journal, 2011 Th is paper presents a survey of the characteristics of marketing information systems (MkIS) and marketing information usage within Slovenian tourism companies. In order to investigate the overall status of MkIS, a questionnaire based on theoretical background and previous research was created.
Janja Štokelj +2 more
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Tourism Company's Values Profiles
2017This paper presents the results of research into the values which are adhered to a Russian tour operator and the employees' personal business values. The empirical data of this research includes the company's internal documents, four in-depth interviews with senior management employees, and a survey of 98 employees.
Veronika I. Kabalina +2 more
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Tourism Marketing in Facebook: Comparing Rural Tourism SME’s and Larger Tourism Companies in Finland
2011Popularity of Facebook as a social media platform is growing. Already more than 500 million people have joined Facebook. Also companies have noticed the possibility of using Facebook as a marketing channel. However, not much is known on how hospitality and tourism businesses should correctly use Facebook for.
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Website Effectiveness for Tourism Accommodation Companies
2013Being well positioned among the Internet search results of potential clients can be an important choice criterion for the customer. In this work, we analyse the online visibility concept, alongside with the Web design, taking into account the different search strategies of Internet users and proposing a method to measure website effectiveness for small-
Carlos Devece +2 more
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Companies of outdoor sports tourism and their management
2011The outdoor sports tourism companies have difficulties to develop. Several authors have mentioned deficiencies: in particular, a lack of competences concerning the marketing and management of companies. To reconstitute leaders’ career, we performed forty five biographical interviews and directive interviews in small outdoor sports tourism companies in ...
Dubois, Fanny, Terral, Philippe
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Tourism companies performances and managerial skills [PDF]
, 2006 The tourism could be one of the important sectors that create the GDP. That is why its evolution is important for any country. The transformation of the national economies from Eastern European countries caused major changes in tourism and its management requirements.
Bob, Constantin, Grigorescu, Adriana
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Renewable Energy in the Marketing of Tourism Companies
2017The specific situation of tourism companies causes difficulties with regard to sustainability. After all, their job is to sell perfectly staged counterworlds to everyday life. In essence, the touristic experience invokes “the crossing of boundaries”—spatially, socially, but also morally.
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Travel and tourism companies: Global brands
Journal of Vacation Marketing, 1999Companies in the travel and tourism sector are often obliged to market themselves internationally, and consequently to compete for consumer atttention with the largest multinational corporations, even though their advertising budgets are generally far smaller.
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