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Marketing information systems in tourism companies: [PDF]
Academica Turistica - Tourism and Innovation Journal, 2011 Th is paper presents a survey of the characteristics of marketing information systems (MkIS) and marketing information usage within Slovenian tourism companies. In order to investigate the overall status of MkIS, a questionnaire based on theoretical background and previous research was created.
Janja Štokelj +2 more
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Website Effectiveness for Tourism Accommodation Companies
2013Being well positioned among the Internet search results of potential clients can be an important choice criterion for the customer. In this work, we analyse the online visibility concept, alongside with the Web design, taking into account the different search strategies of Internet users and proposing a method to measure website effectiveness for small-
Carlos Devece +2 more
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Tourism companies performances and managerial skills [PDF]
, 2006 The tourism could be one of the important sectors that create the GDP. That is why its evolution is important for any country. The transformation of the national economies from Eastern European countries caused major changes in tourism and its management requirements.
Bob, Constantin, Grigorescu, Adriana
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Does VIX scare stocks of tourism companies?
Letters in Spatial and Resource Sciences, 2019In the recent time, there has been increasing importance of tourism development to the global economic dynamics inspite of the global uncertainties. In this regard, the current study is aimed to find out if the volatility index (VIX) affects the returns of the firms operating in the tourism sector in 11 countries. The relationship between the variables
Saffet Akdağ +2 more
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Value antecedents in relationship between tourism companies
Journal of Business & Industrial Marketing, 2014Purpose– In the context of relationship marketing, identifying the elements that contribute to creating value for companies has become essential for managing customer satisfaction and retention. The literature has focused on business-to-end consumer relationships and there are few contributions in the business-to-business context, especially in the ...
Beatriz Moliner-Velazquez +2 more
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Travel and tourism companies: Global brands
Journal of Vacation Marketing, 1999Companies in the travel and tourism sector are often obliged to market themselves internationally, and consequently to compete for consumer atttention with the largest multinational corporations, even though their advertising budgets are generally far smaller.
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Insurance Companies Adapting to Trends by Adopting Medical Tourism
The Health Care Manager, 2017Health care costs in the United States are rising every year, and patients are seeking new ways to control their expenditures and save money. Going abroad to receive health care is a cheaper alternative than receiving the same or similar care at home. Insurance companies are beginning to realize the benefits of medical tourism for both themselves and ...
David P, Paul +4 more
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Financing Tourism Companies Through the Capital Market
2018The main problem facing tourism companies, but not their only problem, is lack of finance. Banks provide financial solutions, but expensive ones, difficult and inconvenient but with their own money, companies cannot grow too much and then surely we have to look at what other chances, what other possibilities the companies have for financing themselves.
Angela-Nicoleta Cozorici +2 more
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Tourism Marketing in Facebook: Comparing Rural Tourism SME’s and Larger Tourism Companies in Finland
2011Popularity of Facebook as a social media platform is growing. Already more than 500 million people have joined Facebook. Also companies have noticed the possibility of using Facebook as a marketing channel. However, not much is known on how hospitality and tourism businesses should correctly use Facebook for.
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SUSTAINABLE INVESTING IN TOURISM-RELATED COMPANIES' STOCKS
IX Міжнародна наукова конференція «Традиційні та інноваційні підходи до наукових досліджень»Sustainable investing has become an essential component of global financial markets, as investors increasingly seek opportunities that not only deliver profits but also contribute to social, environmental, and economic sustainability. In the face of global challenges such as climate change, pandemics, and social issues, the tourism industry must ...
Olena Melikh, Hanna Pavlenko
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