Repositioning the Swellendam Municipal Area as a Tourist Destination: Trends, Destination Marketing and Place Branding [PDF]
In 2017 the Swellendam Tourism Bureau’s board adopted a new marketing brand for the municipality under the banner Cape Trade Route. The brand was introduced without using any market intelligence to inform it.
Ronnie Donaldson +2 more
doaj +1 more source
SMART TOURISM DESTINATION [PDF]
The dynamic of the contemporary society has determined the implementation of the technology in all areas of activity. The tourism sector has answered the new challenges by offering some alternatives aimed at ensuring the increase of the tourism destinations competitiveness: using ICT to collect data, information about tourists, using new technologies ...
Monica FAUR, Olimpia BAN
openaire +3 more sources
Residents’ Perceptions of Tourism Impacts and Support for Tourism Development
Purpose – The impact of tourism is an ongoing research interest among scholars as it is directly related to the tourism development process. Residents’ perceptions of tourism impacts can indicate development guidelines if planners pay attention to them.
Ksenija Vodeb +2 more
doaj +1 more source
The post COVID-19 tourism dilemma for geoparks in Indonesia
This paper provides a brief account and rapid assessment, utilising qualitative data, of the impact of COVID-19 on domestic and international tourism activity in geoparks in Indonesia.
Hery Sigit Cahyadi, David Newsome
doaj +1 more source
Smart tourism destinations: ecosystems for tourism destination competitiveness [PDF]
Purpose – Grounded in service-dominant (S-D) logic, the purpose of this paper is to explore the core components of smartness to present a framework for the development of the smart tourism destination. Design/methodology/approach – The
Boes, Kim +2 more
openaire +1 more source
Research on Brand Marketing Based on Ukrainian Tourist Destination [PDF]
Tourist destination is a place to attract tourists to make a short stay and visit here. The competition of tourism is increasing day by day, and the competition between tourist destinations has turned to brand competition.
Lianfeng Zhang +2 more
doaj +1 more source
The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan) [PDF]
Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of ...
Saied Saieda Ardakani +2 more
doaj +1 more source
Tourism Destination Management [PDF]
This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established:
Rodríguez-Díaz, Manuel +1 more
openaire +3 more sources
The Importance of Sport Event on Hotel Performance for Restarting Tourism After COVID-19
The aim of this study was to illustrate the importance of major sports events, such as marathons, and their economic impact on hotel performance during these unpredictable times for the events and tourism industry.
Dusan Borovcanin +3 more
doaj +1 more source
Cities in the experience economy: the rise and the future of urban leisure formats [PDF]
Purpose - The purpose of this paper is to discuss the rise and the future of urban leisure format (ULF), i.e. local seasonal short-lived and repeatable small-scale place-time-based staging urban leisure experiences which become the focus of recreation ...
Piotr Zmyslony, Karolina Anna Wędrowicz
doaj +1 more source

