Results 131 to 140 of about 262,971 (307)
Zimbabwe tourism destination brand personality: Tourists’ voices on the ground. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 Brand personality has evolved to be a contemporary marketing concept that breaks or make positive image through perception management in tourism destinations.
Dr Farai Chigora +3 more
doaj
Covid-19 and Sargassum blooms: impacts and social issues in a mass tourism destination (Mexican Caribbean). [PDF]
Marit Stud, 2022 Fraga J, Robledo D.
europepmc +1 more source
THE FUNCTIONALITY OF THE INTERNET AS TOURISM MARKETING INSTRUMENT [PDF]
One of the important activities of tourism marketing is the creation and distribution of tourism information. This is required by consumers, tourism agencies and tour operators in order to facilitate search and to monitor related products and services ...
Beatrice Sion, Cezar Mihălcescu
core
Journal of Consumer Behaviour, EarlyView.ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee +3 more
wiley +1 more source
Asymmetric Effects of Quality of Life on Residents' Satisfaction: Exploring a Newborn Natural Disaster Tourism Destination. [PDF]
Int J Environ Res Public Health, 2021 Lin D, Jiang Z, Qu H.
europepmc +1 more source
QUALITY FROM THE VIEWPOINT OF TOURISM DESTINATION [PDF]
Service quality initiatives are high priorities in many tourism destinations, with expenditure seen as long-term investment for future growth and profitability.
Liliana Elmazi
core
Creative tourism special issue: foreword [PDF]
, 2019 This Tourism and Management Studies Special Issue on Creative Tourism is born under the scope of a very original project: the CREATOUR - Creative Tourism Destination Development in Small Cities and Rural Areas.
Cabeça, Sónia Moreira +3 more
core
Tourism Destination Planning [PDF]
, 2002 https://arrow.tudublin.ie/ditpress/1003/thumbnail ...
Andrews, Neil +2 more
openaire
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Halal Food Performance and Its Influence on Patron Retention Process at Tourism Destination. [PDF]
Int J Environ Res Public Health, 2021 Han H +4 more
europepmc +1 more source