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The impact of influencer marketing in the tourism industry: A digital marketing perspective. [PDF]
PLoS OneBabu MA +4 more
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2022
Tourism businesses and touristic destinations that want to reach a highly competitive position in the world should fulfill the required infrastructure investments and acquire a service concept that is consistent with the smart tourism strategy in order to turn into smart tourism. In order to compete with rival destinations, it has become a prerequisite
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Tourism businesses and touristic destinations that want to reach a highly competitive position in the world should fulfill the required infrastructure investments and acquire a service concept that is consistent with the smart tourism strategy in order to turn into smart tourism. In order to compete with rival destinations, it has become a prerequisite
openaire +2 more sources
Journal of Travel Research, 2016
Although tourism destination image (TDI) has been extensively studied, the nature and scope of TDI remain vague. This study aims to address this conceptual problem from a modernist perspective. Forty-five representative TDI definitions are analyzed, and a new definition is proposed by adopting a “seven-step” procedure derived from definition theory in
G. Lohmann +2 more
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Although tourism destination image (TDI) has been extensively studied, the nature and scope of TDI remain vague. This study aims to address this conceptual problem from a modernist perspective. Forty-five representative TDI definitions are analyzed, and a new definition is proposed by adopting a “seven-step” procedure derived from definition theory in
G. Lohmann +2 more
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Tourism destination competitiveness
Tourism Economics, 2014Determining destination competitiveness is vital to appraise the performance of a destination compared to its competitors. With the rapid growth in the tourism industry and optimistic travelling trends, the destination competitiveness concept brings tourism economics theory and practices into sharper focus.
Mohd Hafiz Hanafiah +2 more
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Tourism Destinations and Destination Images
2017The previous three chapters have discussed respectively, reasons behind tourists’ motivation to travel, and the nature of resources that tourists will make use of, when they are involved in tourism. However, the discussion so far has not focused on precisely where tourists will travel to, why they have selected particular locations and/or activities ...
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2013
The rapid development of technologies introduces smartness to all organisations and communities. The Smart Tourism Destinations (STD) concept emerges from the development of Smart Cities. With technology being embedded on all organisations and entities, destinations will exploit synergies between ubiquitous sensing technology and their social ...
Dimitrios Buhalis, Aditya Amaranggana
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The rapid development of technologies introduces smartness to all organisations and communities. The Smart Tourism Destinations (STD) concept emerges from the development of Smart Cities. With technology being embedded on all organisations and entities, destinations will exploit synergies between ubiquitous sensing technology and their social ...
Dimitrios Buhalis, Aditya Amaranggana
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Marketing Tourism Destinations
2021This chapter discusses explores the key issues in the marketing of tourism destinations. The chapter begins with a discussion on why the concept of destination marketing is more complicated than the marketing of individual tourism product offerings. Next, the role of destination marketing organisations (DMOs) and discuss the challenges they face is ...
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Destination Resilience and Smart Tourism Destinations
Tourism Review International, 2018Destinations around the world are rolling out smart tourism initiatives to increase their competitiveness and to support their sustainability goals. However, whether smart tourism development can also help them build resilience is a question that currently lacks an answer.
Ulrike Gretzel, Michelle Scarpino-Johns
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2008
Destination attractiveness is widely recognized as one of the most important determinants of the destination competitiveness. Global tourism market is becoming fiercely competitive environment and destinations are under extreme pressure to enhance their attractiveness in order to remain competitive.
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Destination attractiveness is widely recognized as one of the most important determinants of the destination competitiveness. Global tourism market is becoming fiercely competitive environment and destinations are under extreme pressure to enhance their attractiveness in order to remain competitive.
openaire +1 more source