Results 171 to 180 of about 100,037,582 (301)

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano   +3 more
wiley   +1 more source

The Determinants of African Tourism [PDF]

open access: yes
Using a standard panel gravity equation of 175 origin/destination countries between 1995 and 2008, 37 of which are African, we identify the factors that drive African-inbound (arrivals to Africa from other continents) and within-African tourism (arrivals
Johan Fourie, Maria Santana-Gallego
core  

Does Carbon Label Design Affect Flight Choices and Trustworthiness?

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Carbon emissions labels shown during flight booking may shift flight choices but also affect perceived trustworthiness of booking‐page information. This study tests how carbon label design influences flight choices, booking propensity and trustworthiness. In a preregistered online experiment (N = 939), participants completed a simulated flight
Henrik Wittwer   +2 more
wiley   +1 more source

TYPES OF STRATEGIES FOR THE TOURISTIC FIRMS [PDF]

open access: yes
to develop new ideas, products, services and destinations. For example, there is aninternational interest in developing niches, which are specific interests and activities thatpeople might find interesting as an activity for their holiday.
Malina Cordos   +1 more
core  

All at Sea: Sustaining livelihoods through maritime tourism in Croatia

open access: yes, 2017
This paper explores the development of maritime tourism activities undertaken by a Seafaring Croatian community, largely in response to changing economic circumstances. Empirical data gathered in May 2013 from narrative stories given by boat Captains and questionnaires underpin the case study.
Cavlek, N.   +2 more
openaire   +1 more source

The Interlink Between Sustainable Entrepreneurship and Ethics: A Systematic Review and Critical Reflection of the Literature

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This article explores the link between sustainable entrepreneurship and ethics. Based on a systematic literature review, the article analyzes 153 articles by adopting a content analysis approach. The article explores dominant theories, themes and key stakeholders impacted by sustainable entrepreneurship and ethics and focuses on novel ...
Melissa Demartini   +2 more
wiley   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

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