Results 271 to 280 of about 1,572,899 (348)

Safety and Outcomes in Plastic Surgery Medical Tourism: A Review of 2324 Patients and 7141 Procedures. [PDF]

open access: yesPlast Reconstr Surg Glob Open
Campbell A   +3 more
europepmc   +1 more source

Tourism Marketing

2022
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: • Age of the consumer ...
Mazanec, Josef, Reutterer, Thomas
semanticscholar   +4 more sources

Tourism Marketing

Managing, Marketing, and Maintaining Maritime and Coastal Tourism, 2020
The training manual reveals theoretical basis for tourism marketing. Aspects of marketing in the tourist firms’ activity are highlighted; features of marketing in the sphere of tourism and specificity of the price, commodity, communication and marketing policy of the tourist company are presented.
Nuno Almeida
semanticscholar   +3 more sources

Travel and Tourism Marketing in the age of the conscious tourists: a study on CSR and tourist brand advocacy

Journal of Travel & Tourism Marketing, 2023
Recognizing the power of consumer-led dialogue over traditional company-led marketing, travel and tourism organizations increasingly appreciate the role of consumer advocacy.
Naveed Ahmad, Sarminah Samad, Heesup Han
semanticscholar   +1 more source

Advancing tourism recovery through virtual tourism marketing: an integrated approach of uses and gratifications theory and attachment to VR

Current Issues in Tourism, 2023
Although virtual tourism (VT) has been touted as an effective alternative or transitional solution to tourism, few researches have been conducted on how to maintain and enhance visitors’ satisfaction with it and how to translate positive sentiments into ...
Lili Geng   +4 more
semanticscholar   +1 more source

Evaluation of Indonesian Tourism Marketing towards Quality Tourism

International Journal of Magistravitae Management, 2023
The Ministry of Tourism and Creative Economy of the Republic of Indonesia is dedicated to advancing high-quality and globally competitive tourism endeavors.
Dani Fauzi, Panji Arief Sumirat
semanticscholar   +1 more source

Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia

Journal of Hospitality and Tourism Insights, 2022
PurposeThis study explored the antecedent and consequent relationship between information and communication technology (ICT) competency, sustainability tourism marketing and brand equity in rural community-based homestays in Malaysia.
Zain ul Abedin Janjua   +2 more
semanticscholar   +1 more source

Virtual reality and tourism marketing: conceptualizing a framework on presence, emotion, and intention

Current Issues in Tourism, 2020
In a post-COVID landscape, building interest and evoking positive emotions toward tourism products are vital for destination recovery. As a result, interest and opportunity for the use of immersive technologies such as virtual reality (VR) for tourism ...
Ryan Yung, C. Khoo-Lattimore, L. Potter
semanticscholar   +1 more source

Using virtual reality for tourism marketing: A mediating role of self-presence

The Social science journal (Fort Collins), 2020
Despite increasing interest in using virtual reality (VR) for tourism marketing, limited empirical evidence exists regarding consumers’ psychological response toward VR.
R. Adachi, Emily M. Cramer, Hayeon Song
semanticscholar   +1 more source

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