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People visiting different destinations around the world demand that tourist attractions be showcased before being visited. This drives us to study which types of adventure tourist attractions arouse greater interest among potential visitors, with the aim of optimizing communication in the city of Baños de Agua Santa in Ecuador.
Dr. Trupti Dandekar Humnekar +4 more
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Dr. Trupti Dandekar Humnekar +4 more
+4 more sources
Deconstructing Deception: Exploring Misleading Practices in Tourism Marketing
Journal of Travel ResearchThis qualitative study examines the ethical challenges and authenticity issues in tourism marketing, focusing on the prevalence and impact of misleading practices.
Mohammad Shahidul Islam
semanticscholar +1 more source
Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity
, 2020Purpose This paper aims to examine the impact of religiosity on Muslim-friendly destination performance, customer engagement and customer satisfaction; the mediating impact of Muslim-friendly destination performance, customer engagement and customer ...
Abror Abror +4 more
semanticscholar +1 more source
Analyzing the important implications of tourism marketing slogans and logos in Asia Pacific nations
Asia Pacific Journal of Tourism Research, 2020This study conducts cluster analysis and discriminant analysis to analyze national tourism logos and slogans to determine intra-cluster similarities and inter-cluster differences of tourism marketing for Asia Pacific nations.
Sheng-Hshiung Tsaur +2 more
semanticscholar +1 more source
The impact of representation media on customer engagement in tourism marketing among millennials
European Journal of Marketing, 2019Purpose As online travel marketing is evermore gaining importance, in particular regarding the pre-purchase presentation of travel destinations, it is imperative to examine how various media can engage consumers. The purpose of this paper is to identify
Kim Willems +2 more
semanticscholar +1 more source
, 2020
Purpose Halal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have realised the importance of having a halal certification to establish a better ...
N. Katuk +5 more
semanticscholar +1 more source
Purpose Halal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have realised the importance of having a halal certification to establish a better ...
N. Katuk +5 more
semanticscholar +1 more source
Tourism Recreation Resarch, 2023
While research on metaverse (MV) has expanded, the domain of real-time multisensory-social-interactions (RTMSIs) in metaverse-tourism has not been recognized so far in travel, tourism and hospitality marketing.
R. Rather
semanticscholar +1 more source
While research on metaverse (MV) has expanded, the domain of real-time multisensory-social-interactions (RTMSIs) in metaverse-tourism has not been recognized so far in travel, tourism and hospitality marketing.
R. Rather
semanticscholar +1 more source
Current Issues in Tourism, 2023
Tourism short videos are increasingly being utilized to promote tourism development and differentiate destinations through electronic word-of-mouth. This study explores the association between the perception of destination distinctiveness through tourism
Jie Yin, Xingqin Qu, Yensen Ni
semanticscholar +1 more source
Tourism short videos are increasingly being utilized to promote tourism development and differentiate destinations through electronic word-of-mouth. This study explores the association between the perception of destination distinctiveness through tourism
Jie Yin, Xingqin Qu, Yensen Ni
semanticscholar +1 more source
Twenty five years of the Journal of Travel & Tourism Marketing: a bibliometric ranking
Journal of Travel & Tourism Marketing, 2018The Journal of Travel & Tourism Marketing (JTTM) is a leading international journal in “Marketing” and “Tourism, Leisure and Hospitality Management.” JTTM published its first issue in 1992. In 2017, the journal has celebrated its twenty-fifth anniversary.
Carles Mulet-Forteza +4 more
semanticscholar +1 more source
Augmented reality enhancing place satisfaction for heritage tourism marketing
Current Issues in Tourism, 2019The current study proposes and empirically verifies a conceptual framework, explicating why and how the LBAR (location-based augmented reality) application may enhance place satisfaction for heritage tourism.
S. Tsai
semanticscholar +1 more source